The Women’s Rugby World Cup 2025 is poised to deliver a defining moment for the sport, with next month’s final at Twickenham already confirmed as a sell-out. More than 82,000 fans will pack into the stadium on September 27, setting a new global attendance record for women’s rugby.
A Historic Stage
The current benchmark for a women’s 15s fixture is 58,498, set when England clinched the 2023 Six Nations Grand Slam against France at Twickenham. That figure will be comfortably surpassed, with World Rugby officials confident the final could have been sold out “two or three times over.”
This year’s World Cup has already demonstrated its pulling power. More than 375,000 of the 470,000 available ticketshave been sold ahead of the opening clash between England and the USA at Sunderland’s Stadium of Light.
From Modest Crowds to Global Spectacle
The growth of women’s rugby is stark when compared with previous tournaments. The last time England staged the World Cup, in 2010, just 13,000 spectators watched New Zealand edge the hosts in the final at Twickenham Stoop. By contrast, the 2022 edition in New Zealand drew 42,579 fans to Eden Park for the Black Ferns’ dramatic victory over England.
Now, Twickenham will welcome more than 80,000 supporters for the 2025 final — a scale unthinkable even a decade ago.
Leaders’ Vision
Gill Whitehead, Chair of Rugby World Cup 2025, reflected on the progress:
“The final will be the most attended women’s rugby match in history, easily surpassing the 66,000 crowd we saw in Paris 2024. Thirty years ago, I could never have imagined girls running out at Twickenham to three packed tiers. It’s what dreams are made of.”
Managing Director Sarah Massey added that ticket sales have already tripled those of the 2021 edition in New Zealand, describing the event as the “biggest global celebration of women’s rugby we’ve ever seen.”
What It Means for Women’s Sport
The sold-out final is more than a record — it is a statement of momentum. Women’s rugby, once played in relative obscurity, now commands global attention with broadcast reach, sponsorship appeal, and fan engagement growing at unprecedented levels.
England, favourites to lift the trophy, will aim to match the off-field triumph with on-pitch success. But regardless of the result, the real victory is already visible: women’s rugby has firmly established itself as a major force in world sport.
365247 Insight: The Women’s Rugby World Cup 2025 final illustrates how women’s sport is breaking through structural ceilings once thought immovable. Records in attendance, ticket sales, and engagement are being rewritten not as outliers but as new standards. For sponsors, federations, and broadcasters, the lesson is clear — women’s sport is not a niche investment; it is the future growth market of global sport.
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