The WNBA is at a crossroads. With its Collective Bargaining Agreement (CBA) expiring October 31, commissioner Cathy Engelbert faces growing scrutiny from players, fans, and media — despite the league’s record-breaking growth under her leadership.
Collier’s Stinging Criticism
The flashpoint came this week when Minnesota Lynx forward Napheesa Collier described Engelbert as providing “the worst leadership in the world” during a press conference. Hours later, Sports Business Journal reported Engelbert could step down after CBA talks conclude — a claim the league strongly denied, calling the report “categorically false.”
Collier’s comments reflect broader frustrations within the player community.
“The real threat to our league isn’t money, it isn’t ratings or even missed calls or even physical play. It’s the lack of accountability from the league office,” Collier said.
Engelbert responded with a statement emphasizing her commitment:
“My focus remains on ensuring a bright future for the players and the WNBA, including collaborating on how we continue to elevate the game. Even when our perspectives differ, my commitment to the players and to this work will not waver.”
A League in Transition
Under Engelbert, commissioner since 2019, the WNBA has delivered unprecedented growth:
- Record TV ratings and attendance in 2025.
- Expansion plans to grow from 12 to 18 teams by 2030.
- A new $200 million per season media rights deal, beginning next year.
Yet, friction between players and league leadership has deepened around issues of pay, safety, officiating, and social accountability.
Key Points of Tension
- Social Issues and Hate Speech
In 2024, Engelbert drew criticism for comments on the racist and misogynistic abuse faced by rookies Caitlin Clark and Angel Reese. Asked about the rising hostility on social media, she framed it as evidence of “rivalry” driving visibility. Players and the union argued she downplayed hate speech, forcing Engelbert to later clarify there was “no place for hate or racism” in the WNBA. - Player Compensation
With the CBA deadline looming, players wore “Pay Us What You Owe Us” shirts during All-Star weekend. WNBPA president Nneka Ogwumike led the call for pay reform, pointing to massive revenue gains versus stagnant salaries. Fans echoed the sentiment with loud chants of “Pay them!” during Engelbert’s award presentation. - Officiating and Safety
Concerns over officiating boiled over this season. High-profile fines followed public criticism of referees, including $15,000 for Lynx coach Cheryl Reeve after Collier’s injury in a playoff game. Other coaches, including Becky Hammon and Stephanie White, were also fined for speaking out. - The Rise of Unrivaled
Adding pressure, the Unrivaled 3-on-3 women’s league, co-founded by Collier and Breanna Stewart, is gaining momentum. Valued at $340 million and offering salaries far above WNBA averages ($222,000 vs $130,000), it represents a credible alternative for top players. Its expansion to eight teams in 2025 further underscores the competitive threat. - Managing the Caitlin Clark Effect
Engelbert has faced backlash for how she has handled the league’s breakout star. Collier claimed Engelbert told her: “Caitlin should be grateful to make $16 million off the court, because without the WNBA platform she wouldn’t make anything.”
For critics, this reflects a disconnect between how the league leverages Clark’s global stardom and how players feel compensated.
What’s at Stake
The WNBA’s growth trajectory is undeniable. Yet, with expansion, media rights, and global fan engagement at record levels, labor relations and leadership trust may determine whether this growth is sustainable.
If Engelbert cannot repair her relationship with players before the new CBA, the league risks losing momentum at a time when women’s sports are entering their most commercially promising era.
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