Como 1907 Launches SENT Tourism: A New Era in Sports-Driven Travel
Italian football club Como 1907 is redefining how fans experience football with the launch of SENT Tourism—a luxury travel and hospitality brand that merges the thrill of the game with the elegance, culture, and lifestyle of Lake Como and Italy’s premier destinations.
From exclusive matchday experiences to bespoke lakefront adventures, SENT Tourism positions Como 1907 not just as a football club—but as a luxury lifestyle brand.
SENT Tourism: The Experience
Platinum & Gold Matchday Packages
- VIP access to Como 1907 matches
- Gourmet dining, pitchside views, player meet-and-greets
- Immersive cultural tours of Lake Como and its surroundings
Luxury Lake Living
- Seaplane tours, luxury yachts, and private villas
- Curated experiences celebrating Italian fashion, food, and design
Signature Events Calendar
- Como Cup (July 23–27)
- Family packages tied to Summer Camps
- Luxury experiences aligned with Milano-Cortina 2026 Winter Olympics
“We’re not just hosting fans—we’re inviting the world to live football through the lens of Como: stylish, soulful, and uniquely Italian.”
— Mirwan Suwarso, President, Como 1907
Como 1907’s SENT Tourism isn’t just a luxury travel concept—it’s a blueprint for clubs worldwide to unlock new commercial and branding dimensions.
Brand Elevation
Transform your club into a cultural brand.
We help clubs shift perception from “local team” to aspirational lifestyle brand, with strategy around:
- Place-based identity (beach, mountains, cities, heritage sites)
- Visual storytelling & emotional branding
- Cross-industry brand partnerships (travel, fashion, food, tech)
Commercial Monetization
Maximize revenue far beyond matchdays.
We build frameworks to help clubs develop:
- High-margin hospitality experiences
- Travel & tourism verticals
- Experiential corporate retreats (MICE)
- Premium merchandise lines inspired by local heritage
- Strategic licensing with luxury & lifestyle brands
Destination Football Strategy
Position your stadium and city as a bucket list travel destination.
- Develop football-led tourism campaigns with city/state support
- Integrate with airlines, hotels, tour operators, luxury concierges
- Create content for travel influencers, digital creators, and OTT
Let’s Design Your Club’s Lifestyle Brand
Your location is an asset. Your history is a brand. Your fanbase is a global community.
Let us help you turn these ingredients into a profitable, differentiated commercial strategy.
We consult with forward-thinking clubs, leagues, tourism boards, and rights holders to design luxury, branded football experiences rooted in place, passion, and purpose.
Book your consultancy call here.
Let’s explore how your club can lead the next wave of sport-meets-lifestyle innovation.
