Credit: Sportcal
The English Football League (EFL) is undergoing a profound transformation as American investors increasingly set their sights beyond the Premier League. While top-flight clubs like Manchester United and Chelsea may have pioneered American ownership in English football, it is the lower tiers of the game that now offer the most intriguing opportunities.
According to Deloitte, North American investors were responsible for 55% of all sports investment activity in 2024. With Premier League club valuations soaring, attention has shifted to the Championship, League One, and League Two—where club prices range from just £5 million to £250 million.
Why the EFL is Attractive to US Investors
- Lower entry costs compared to major US leagues or Premier League clubs.
- Potential for exponential growth through promotion across leagues, as demonstrated by Wrexham and Ipswich Town.
- Increased media visibility through CBS Sports’ broadcasting deal with the EFL.
- Cultural storytelling and authenticity, resonating with global audiences.
Theo Ajadi of Deloitte’s Sports Business Group explains, “While the EFL provides lower entry points, the financial risks are significant. Yet the allure of a Cinderella story, where a modest club can climb the pyramid and enjoy exponential valuation growth, continues to attract interest.”
Case Studies in Growth
- Wrexham, purchased in 2021 by Rob McElhenney and Ryan Reynolds for around £2 million, has now reached the Championship, potentially increasing its valuation to £150 million.
- Ipswich Town, bought in 2021 for £30 million, secured back-to-back promotions to the Premier League. A 40% stake was sold to Bright Path Sports for £105 million in 2024.
- Portsmouth, acquired by former Disney CEO Michael Eisner in 2017, has returned to the Championship with long-term, stable planning.
Commercial Momentum: The CBS Sports Deal
The EFL’s strategic partnership with Relevent Sports led to a landmark broadcast deal with CBS Sports. The deal covers a minimum of 250 matches per season and includes:
- Full studio coverage
- Digital and social editorial content
- Exclusive multi-platform distribution until 2028
This level of exposure is a game-changer, enabling clubs to build brands internationally, especially in the US.
Portsmouth’s CEO Andrew Cullen notes, “There’s a clear opportunity to grow in the US market. We’ve already started tapping into new digital revenues and are working closely with the EFL, CBS, and Paramount.”
At 365247 Consultancy, we believe the EFL’s international rise represents one of the most overlooked arbitrage opportunities in global football. For US investors, private equity groups, and high-net-worth individuals, the pathway is clear:
- Buy low, build smart, brand globally.
- Prioritize sustainable growth models over fast-tracking to the Premier League.
- Leverage broadcast assets and storytelling to scale commercial revenues.
- Align with content-first marketing strategies tailored for Gen Z and US audiences.
Our Advisory Focus Includes:
- Investment due diligence for lower-league acquisitions
- Brand building and global expansion strategy
- Commercial packaging to unlock new revenue lines (e.g., kit deals, local partnerships, digital products)
- Content and creator strategy aligned with CBS and Paramount opportunities
Ready to Invest in the Next Football Story?
Whether you’re a fund manager looking to diversify into sports, or a club CEO aiming to make your team the next Wrexham or Portsmouth, we’re here to help you engineer success.
Book a bespoke strategy session with 365247 Consultancy. Book your introductory call here.
Join the 365247 Community here.
Credit: Sportcal
IMAGE: Getty Images
