The popularity of international soccer leagues among US fans reveals a fascinating trend: America’s domestic league, Major League Soccer (MLS), is not at the top of the search interest rankings within its own borders.
According to recent data, two international leagues — the English Premier League (EPL) and Liga MX — are searched more frequently in the United States than MLS.
The EPL leads the way, registering a 153% share of searches compared to MLS, highlighting the league’s global dominance and strong US footprint. Liga MX follows closely, achieving 125% of MLS search levels, underscoring the cross-border cultural and sporting ties between Mexico and the US.
Meanwhile, La Liga ranks at 68%, a significant share that explains why the Spanish league has shown a growing ambition to stage matches in the US. Given the large Spanish-speaking population and La Liga’s global stature, the league likely views the US as an underperforming — yet highly strategic — growth market.
Further down the rankings, Serie A (25%) and the Bundesliga (16%) maintain a solid presence, with Serie A edging ahead of the German league not only in the US but also across other international comparisons. Ligue 1 (4%) and the Eredivisie (1%) register far lower levels of interest.
The Bigger Picture
This data highlights how the US soccer audience is globally oriented, with interest extending well beyond domestic competition. For international leagues, the American market is both a challenge and an opportunity:
- EPL and Liga MX dominance shows the pull of history, quality, and cultural ties.
- La Liga’s growth ambitions in the US reflect strategic efforts to capture more market share.
- Serie A and Bundesliga’s positioning suggests mid-tier leagues are carving out niches but remain far behind the EPL.
- MLS’s challenge is clear: grow domestic appeal while competing against international brands that US fans already follow passionately.
At 365247 Media, we track these shifts as more than numbers. They represent the intersection of sport, media, and culture, where domestic and global ambitions collide in one of the world’s fastest-growing soccer markets.
Partner With Us
Want to feature your brand, business, or service on 365247 — Whether you’re looking to sponsor, collaborate, or build presence within our ecosystem, we’d love to explore it with you.
Submit your interest here
CREDIT: Stefan Wojciechowski
IMAGE: AP
