Originally reported by CNBC
In a move that underscores the accelerating fusion of politics, media, and digital finance, Trump Media and Technology Group (TMTG) has revealed that it now holds roughly $2 billion in bitcoin and related assets. This significant pivot into cryptocurrency marks a defining moment in both the company’s evolution and Donald Trump’s growing financial alignment with digital currencies.
According to a press release issued by the company, bitcoin now makes up nearly two-thirds of TMTG’s liquid assets. The announcement caused a surge in the company’s share price (Nasdaq: DJT), which rose as much as 9% at market open and remained up around 4% later in the day.
The implications extend beyond the company’s balance sheet. Trump’s personal stake in TMTG is now valued at approximately $2.3 billion. A recent Forbes analysis suggests that cryptocurrency is now the dominant component of the former president’s wealth on paper — a striking evolution for someone who once voiced skepticism about digital assets.
From Critic to Champion
Trump has reversed his earlier stance on crypto and now positions the United States as a future global hub for digital currency. During his current term in office, he has signed executive orders supporting crypto initiatives, established a national “bitcoin reserve,” appointed a “crypto czar,” and lobbied Congress to fast-track several pieces of legislation related to the digital asset ecosystem.
One such bill — the GENIUS Act — recently cleared the House with bipartisan backing and was promptly signed into law by Trump, further embedding cryptocurrency into the nation’s financial architecture.
Expanding the Crypto Empire
Beyond TMTG’s holdings, Trump has also seen financial windfalls from various other crypto ventures. This includes a stake in the decentralized finance (DeFi) platform World Liberty Financial and the meme cryptocurrency $TRUMP, both of which were launched in proximity to his presidential inauguration. A Reuters report estimates the Trump family has earned approximately $500 million through their involvement in World Liberty.
While Trump’s assets have technically been placed in a revocable trust managed by his son, Donald Trump Jr., ethics advocates continue to raise concerns. Given that the elder Trump remains the grantor and sole beneficiary of the trust, critics argue that the arrangement does little to prevent conflicts of interest — especially as his administration champions policies favorable to crypto.
“The intertwining of political power and crypto wealth poses real risks,” noted the Democracy Defenders Fund, which has called for closer scrutiny of such relationships.
TMTG’s Reinvention: From Social to Financial Tech
Trump Media began as the parent company behind Truth Social, a conservative-friendly social media platform. While the platform itself has underperformed financially, the company has aggressively diversified into financial technology.
Earlier this year, it launched Truth.Fi, a fintech brand backed by $250 million in capital, spanning investments in bitcoin and ETFs. Since then, the company has initiated a strategic acquisition fund, formed a partnership with Crypto.com, and announced plans to launch a utility token for use across the Truth Social ecosystem.
By late May, TMTG had secured over $2.3 billion in capital from institutional investors, providing the liquidity to build its bitcoin reserves and deepen its financial services infrastructure.
CEO Devin Nunes emphasized that the shift to a bitcoin-heavy strategy is part of a broader plan to assert financial independence and resist potential deplatforming by traditional institutions.
“These assets are about more than just balance sheets,” Nunes said. “They offer us resilience, autonomy, and strategic synergy as we continue building the Truth Social ecosystem.”
A New Chapter in the Trump Portfolio
With bitcoin recently breaking past the $120,000 mark — fueled by hopes of impending U.S. crypto legislation — Trump Media’s aggressive positioning looks increasingly prescient. What began as a social media venture has now evolved into a crypto-forward company that reflects both the ideology and economic future of its founder.
As the intersection of politics and cryptocurrency continues to deepen, Trump’s legacy may be shaped as much by the blockchain as by the ballot box.
IMAGE: New York Times
