Tom Brady, the seven-time Super Bowl champion and arguably the NFL’s greatest quarterback, has taken another step into the world of performance and longevity. This week, robotic massage company Aescape announced an exclusive partnership with Brady to integrate his recovery protocols into its AI-driven massage technology.
Brady, who played professionally until the age of 45, has long credited his career longevity to recovery-focused training and body maintenance. Now, those principles will be built into Aescape’s platform, making them accessible to the public. As part of the deal, Brady has been named Chief Innovation Officer of the company, while his long-time business partner, Alex Spiro, joins as a strategic advisor.
Aescape’s Play: Robotics Meets Wellness
Founded in 2017 by entrepreneur Eric Litman, Aescape has positioned itself at the intersection of AI, robotics, and wellness. The company operates more than 100 locations across North America, often within high-end fitness clubs and luxury hotels including Equinox, Ritz-Carlton, and Four Seasons.
Backed by over $130 million in funding from Valor Equity Partners, BroadLight Capital, and AlleyCorp, among others, Aescape offers customizable massage sessions that start at just $30. By eliminating the need for pre- and post-massage routines like showering and by offering shorter session times, the company aims to lower barriers and democratize recovery.
Litman frames the mission clearly:
“Our bodies are machines that need ongoing maintenance. With better care, they can last substantially longer.”
Why Brady + Aescape Works
For Brady, whose training philosophy revolves around long-term health and optimized performance, the partnership represents more than a commercial endorsement. His daily routines — once reserved for elite athletes and celebrities — will now be programmed into Aescape’s robotics platform.
This is not just about massages. It’s about the scalability of recovery science: building accessible technology that helps athletes, professionals, and everyday people sustain performance and avoid burnout.
Brady himself summed it up:
“There’s no way I could have played 23 years professionally without the massage work and recovery protocols. I want to make that available for everybody.”
Beyond Sports: A Scalable Business Model
Spiro, who has experience in investment and legal strategy, emphasizes the long-term play:
- Commercial growth across fitness clubs and hospitality
- Global expansion in high-growth wellness markets
- In-home accessibility once the technology scales down in cost
As Spiro noted:
“As the machine’s price comes down, it will democratize access so everyday people can use it, heal faster, and improve their quality of life.”
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At 365247, we see this partnership as a case study in athlete-driven business ecosystems. Brady has turned his personal philosophy into a product pipeline that extends far beyond sports.
Key takeaways for stakeholders:
- Athlete-led innovation can build consumer trust and accelerate adoption.
- Wellness tech is scalable when it blends affordability, accessibility, and aspirational branding.
- Partnership ecosystems matter — Aescape’s ties with luxury hotels and fitness clubs ensure brand credibility while opening revenue streams.
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IMAGE: AP
