By SportCal
For decades, watching live sport meant surrendering to a single, shared feed. One match. One angle. One story. But that era is fading fast. Today, thanks to technologies like multiview streaming, fans no longer want to passively watch the game — they want to control it.
Multiview—once a gimmick—is now reshaping how live sport is consumed, experienced, and monetized. From Premier League weekends to the Olympic Games, multiview has quietly become one of the most impactful innovations in sports broadcasting.
What Is Multiview?
Multiview is the ability for fans to watch multiple camera angles, live games, or custom feeds simultaneously on a single screen. Picture four matches running side-by-side. Or a single game with tactical cam, fan cam, player-focused views, and real-time stats layered in.
This is not just convenience. It’s transformation.
A New Fan Culture: Choice, Control, Customization
Younger fans — the lifeblood of future revenues — don’t want to be programmed to. They’re used to TikTok’s endless scroll, Spotify’s custom mixes, and Netflix’s “Because You Watched” logic. In that ecosystem, the idea of one-angle sports feels ancient.
With multiview, viewers become curators:
- Want to follow your favorite player throughout the match? Done.
- Want to track the tactical cam and listen to alternate commentary? Easy.
- Want to watch four NBA playoff games simultaneously? That’s already happening.
This is attention engineering at its finest — giving control to retain it.
Fan Engagement on Steroids
Peacock’s multiview feature during the Paris Olympics saw 25% of users opt in — proof that fans are hungry for dynamic formats. The NCAA’s March Madness now allows four-game views. Apple, YouTube, and Comcast are all experimenting with builds that let viewers customize their entire screen.
This is no longer innovation. It’s infrastructure.
And the benefits?
- Increased dwell time.
- Higher engagement rates.
- Deeper fan loyalty.
The Business Case: Monetizing the Split Screen
Multiview doesn’t just enhance the fan experience — it unlocks an entirely new business model. Think:
- Split-screen brand integration.
- Real-time product drops during alternate views.
- Personalized ad targeting based on user-selected feeds.
In a media world shifting toward interactive, in-stream monetization, multiview becomes the canvas for the next era of sports advertising. It’s not disruptive — it’s native.
Plus, allowing marquee matchups to coexist with lesser-known games helps leagues distribute attention, spotlight emerging talent, and expand fanbases.
Why Multiview Matters to You — Whether You’re a Broadcaster, League, or Brand
- Broadcasters: Multiview allows you to compete with streaming-first challengers without abandoning your legacy platform. You retain viewers longer and offer better inventory to advertisers.
- Leagues: This is your engagement tool. By offering fans more immersive ways to experience live matches, you increase viewership per session, surface more players and moments, and keep your ecosystem sticky.
- Sponsors & Brands: Want more ROI from your media spends? Multiview unlocks contextual, moment-driven inventory that sits directly where fans are looking. This isn’t interruptive media—it’s in-feed influence.
At 365247 Consultancy, we help sports broadcasters, leagues, and rights holders build next-gen fan engagement models. Whether you’re planning your digital pivot or rethinking your media rights packaging, multiview isn’t a feature to consider—it’s a format to master.
Book your introductory call here.
Join the 365247 Community here.
SOURCE: Sportcal
IMAGE: Getty Images
