UK pay-TV leader Sky Sports has strengthened its grip on elite golf broadcasting, extending its long-term rights agreement with the United States Golf Association (USGA) through 2030.
The renewed partnership ensures that flagship tournaments such as the U.S. Open Championship and the U.S. Women’s Open will remain accessible to fans across Sky Sports’ linear channels and Now TV’s OTT platform for the next six years.
What’s Included in the Deal
Alongside the men’s and women’s U.S. Opens, the agreement covers:
- U.S. Amateur Championships (men’s and women’s)
- U.S. Senior Open
- Curtis Cup – the biennial contest between women’s amateur teams from the UK & Ireland and the United States
This move cements Sky Sports’ dominance across global golf, given that it already holds exclusive rights to:
- All four men’s majors (The Masters, PGA Championship, U.S. Open, and The Open)
- All five women’s majors
- The PGA Tour and Ladies PGA Tour
- The DP World Tour and Ladies European Tour
- The Ryder Cup and Solheim Cup
The Bigger Picture: Comcast and Golf
The extension follows the USGA’s parallel renewal with NBCUniversal (NBCU) in the United States, running through 2032. Both Sky and NBCU share ownership under telecoms giant Comcast, which has reaffirmed its commitment to elite golf content across its global media assets.
NBCU’s relationship with the USGA stretches back to 1995, while Sky first broadcast the U.S. Open in 1993 — the first major aired by the UK network. Comcast acquired Sky in 2018, aligning its U.S. and European golf portfolios more strategically.
Audience Momentum
The partnership builds on strong recent viewership:
- The 2025 Open Championship (one of golf’s four men’s majors) was the most-watched edition ever on Sky, with an average of 681,000 viewers on the final day.
- NBCU’s broadcast of the same event in the U.S. attracted 4.1 million viewers on the final day, marking a 21% year-on-year increase.
Such figures reinforce why both Comcast subsidiaries are doubling down on golf as a driver of premium live sports engagement.
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