The Sacramento Kings have announced a landmark partnership with Phoong Law, unveiling the team’s first-ever jersey patch agreement with an AAPI woman-owned company. Beginning in the 2025-26 NBA season, Phoong Law’s logo will appear on the left front strap of Kings jerseys, symbolizing not only commercial collaboration but also a long-term initiative focused on gender equity and community empowerment.
At the heart of this alliance is The Purple Promise, a multi-year program designed to invest in women entrepreneurs, elevate future leaders, and amplify the voices of Sacramento’s changemakers through mentorship, storytelling, and inclusive community-building.
More Than a Jersey Patch
“This partnership goes beyond the game,” said Kings COO Matina Kolokotronis. “Together with Phoong Law, we’re investing in female entrepreneurs, uplifting future leaders, and building a lasting platform that empowers our Sacramento community for generations to come.”
Phoong Law Founder and CEO Anh Phoong emphasized the personal significance: “As a woman, an entrepreneur, and a proud Sacramentan, this moment is deeply personal. Through The Purple Promise we’re creating mentorship, opportunity, and visibility for women and girls—ensuring they know their voices, dreams, and leadership matter.”
Community Impact
A portion of Kings jersey sales during the 2025-26 season will benefit two Sacramento nonprofits:
- Single Mom Strong, Inc. – supporting single mothers and their children with empowerment resources.
- My Sister’s House – providing critical services for women and children impacted by domestic violence, sexual assault, and human trafficking.
The initiative will officially debut on October 24 at the Kings’ Opening Night, with an in-game jersey exchange ceremony honoring these nonprofits and their contributions to the community.
Season-Long Activations
Throughout the season, The Purple Promise will bring impact-driven programming to life:
- Leadership Summit – a one-day event designed to foster confidence, collaboration, and mentorship among women leaders and aspiring changemakers.
- Girls’ Basketball Clinics – combining on-court skill development with off-court lessons in leadership, confidence, and personal growth.
- Featured Content – in-arena and digital platforms will showcase stories of Sacramento’s women entrepreneurs, community leaders, and innovators.
- Jersey Exchanges – symbolic ceremonies pairing local leaders with young women to represent mentorship across generations.
Phoong Law will also serve as the presenting partner of Women’s Empowerment Month and Girls Night Out (March 5) — a signature event celebrating women in sports, entertainment, and leadership.
Why This Matters?
The partnership illustrates how NBA franchises are expanding sponsorship beyond logos and visibility into social impact narratives. By aligning with Phoong Law, the Kings are creating a new model for patch partnerships that:
- Resonate with local communities by addressing social needs.
- Highlight diverse ownership in sponsorship deals, reflecting broader cultural progress.
- Blend business with purpose, turning brand partnerships into platforms for impact.
In an era where fans expect teams and sponsors to stand for more than sport, The Purple Promise could emerge as a blueprint for integrating commercial partnerships with civic responsibility.
Final Word
The Sacramento Kings and Phoong Law’s collaboration marks a significant moment in NBA sponsorship — where equity, empowerment, and community impact sit at the core of commercial deals.
This is not just a jersey patch. It’s a promise — one that could redefine how local businesses and sports teams shape the future of their cities together.
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IMAGE: Sacramento Kings
