Supercars has announced a major multi-year partnership with Ryco Filters, making the automotive filtration leader the new naming rights sponsor of the Ryco Enduro Cup through the 2027 season.
This marks the first time Ryco’s name will be etched onto one of the sport’s most challenging trophies, awarded to the driver and team that accumulate the most championship points across Supercars’ two premier endurance races — the AirTouch 500 at The Bend (September 12-14, 2025) and the iconic Repco Bathurst 1000 (October 9-12, 2025).
A Partnership Built on Endurance & Innovation
Ryco Filters, already a familiar name in the paddock, joined Supercars in 2022 as the Official Filtration Partner. Since then, the company has collaborated with engine builders and race teams to develop advanced oil, air, and fuel filters for the new Gen3 cars. These components, now standard across the grid, have been tested under the extreme demands of Supercars competition — increasing engine life from 4,500 km to more than 8,000 km between rebuilds.
Supercars Chief Revenue Officer Jamie Black called the deal “a perfect match” between brand values and on-track performance, while Ryco’s General Manager of Sales & Marketing, Tony Sullivan, described the partnership as “a natural fit” for a company committed to endurance, innovation, and performance.
Commercial Impact & Competitive Stakes
The Ryco Enduro Cup is widely regarded as one of Australian motorsport’s toughest prizes, demanding a combination of driving skill, engineering excellence, and strategic teamwork.
The 2025 winner will also secure a guaranteed place in the Repco Finals Series starting on the Gold Coast, adding competitive significance to the sponsorship beyond brand exposure.
For Ryco, the partnership extends far beyond naming rights — it cements the company’s reputation as an innovator capable of delivering results in the most demanding conditions, while also placing it in front of a highly engaged motorsport audience across Australia and New Zealand.
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IMAGE: Supercars
