As the 2025-26 Premier League season gathers pace, several clubs are strengthening their commercial portfolios with new partnerships across nutrition, technology, energy, and beverage sectors. These deals reflect both the diversity of sponsorship categories and the league’s global pull for brands seeking visibility and cultural association.
Fulham x Kinetica Sports: Nutrition Meets Performance
Fulham FC have named Kinetica Sports as their official sports nutrition partner. The Ireland-based brand will supply the full range of Informed Sport-certified products — including whey protein, recovery powder, collagen shots, creatine, and electrolytes — directly to the club’s players and staff.
The partnership extends beyond the training ground, featuring joint activations across Fulham’s digital platforms and matchday fan experiences. Supporters will also have access to special product offers through the tie-up.
Fulham nutritionist Matt Westmoreland emphasised the importance of certified safety and performance benefits, aligning with the increasing demand for trust and credibility in athlete supplements.
Chelsea x FICO: Analytics and Financial Literacy
Chelsea FC have announced a multi-year regional partnership with global analytics software company FICO, designating it as the club’s enterprise analytics partner in the US.
The collaboration follows Chelsea’s FIFA Club World Cup victory on American soil and will involve programs promoting financial literacy among US fans.
Partnership director Dan McEwan highlighted the shared goal of using football as a platform to motivate, educate, and inspire — aligning Chelsea with corporate social responsibility themes while expanding brand relevance in a key market.
Bournemouth x Noco: Energy Sector Expansion
AFC Bournemouth have become the fourth Premier League club to partner with US-based battery solutions company Noco. The one-year agreement grants Noco stadium branding, advertising rights, and digital presence.
This follows similar tie-ups with Crystal Palace, Leeds United, and Nottingham Forest, showcasing a category-specific sponsorship trend where brands consolidate exposure by aligning with multiple clubs simultaneously.
Noco’s Zach Koehler framed the partnership as a fit around “performance and ambition” — values often mirrored in both the technology and sporting sectors.
Burnley x Favela Cerveja: Culture and Community in a Pint
Newly promoted Burnley FC have secured Favela Cerveja as their official lager partner ahead of their first home match of the season.
The UK-based brewer, specialising in gluten-free, vegan, and organic lager, will supply Turf Moor throughout the campaign. Founder Charles Gay positioned the tie-up as more than just a drinks deal, emphasising community, culture, and shared matchday experiences.
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IMAGE: Kinetica Sports
