PIF Launches Global Series in Women’s Golf: A Bold New Era for the Ladies European Tour

The landscape of women’s golf is undergoing a transformative shift — and at the heart of it is Saudi Arabia’s Public Investment Fund (PIF). In a major development that underscores the growing global focus on women’s sport, PIF has unveiled its most ambitious push into women’s golf yet: the PIF Global Series.

Set to debut in 2025, this five-tournament series stretches across three continents and introduces an entirely new structure, format, and prize pool. Formerly known under the Aramco Team Series banner, these events have now been reimagined and rebranded — with PIF stepping in as title sponsor and doubling down on its commitment to equity, reach, and world-class competition.

Five Events, Three Continents, One Vision

With stops in Saudi Arabia, South Korea, the UK, the US, and China, the PIF Global Series will be among the most geographically diverse initiatives in the history of the Ladies European Tour (LET). The series includes:

  • PIF Saudi Ladies International (Riyadh)
  • Aramco Korea Championship (Seoul)
  • PIF Championship (London)
  • Aramco Houston Championship (Houston)
  • Aramco Shenzhen Championship (Shenzhen)

Each tournament will now offer $2 million in prize money — up from the previous $1 million — taking the total series purse to an impressive $13 million.

Beyond the Money: Elevating the Format

What sets the Global Series apart isn’t just its financial backing — it’s the innovative structure. Much like the PIF-supported LIV Golf League, these tournaments will blend individual and team competitions. Captains, selected via the Rolex Women’s World Golf Rankings, will lead teams in a draft-style setup — adding a new layer of strategy and spectacle to the game.

Strategic Impact

This move builds on PIF’s growing sports investment portfolio, which now spans golf, tennis (ATP and WTA partnerships), and motorsports. It also further aligns with Saudi Arabia’s Vision 2030 strategy, aimed at diversifying the economy through sport, entertainment, and tourism.

By anchoring itself in the women’s golf calendar, PIF is not just funding events — it’s reshaping the competitive ecosystem for female athletes and creating global stages that blend commercial ambition with cultural diplomacy.

A Game-Changer for the Women’s Game

Top LET professionals, including global ambassadors, have welcomed the announcement, seeing it as more than just a financial win. It represents a new chapter in gender equity within the sport, offering a broader platform for visibility, professionalism, and global fan engagement.

The Bottom Line?
The PIF Global Series is not just a sponsorship — it’s a statement. A statement that women’s golf deserves the global spotlight, elite venues, and prize money to match. With major players stepping up and groundbreaking formats in play, the future of women’s golf has never looked more ambitious — or more exciting.

IMAGE: Getty Images

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top