The Pakistan Cricket Board (PCB) has unveiled PCB Live, a new direct-to-consumer streaming platform designed to bring fans closer to the game through live broadcasts, exclusive content, and a digital archive of Pakistan cricket’s greatest moments.
Launching first in the United Kingdom via a web-based interface, PCB Live will expand with a dedicated mobile app by the end of October, marking the board’s first independent digital venture in fan engagement and content delivery.
A New Era for Pakistan Cricket Broadcasting
PCB Live combines live international and select domestic fixtures with a deep library of on-demand content — including replays, extended highlights, documentaries, interviews, and behind-the-scenes access.
The platform’s early lineup features the Pakistan–South Africa Test series, with rights set to expand to more international matchups. Fans will also be able to stream the upcoming tri-nation series between Pakistan, Afghanistan, and Sri Lanka, part of the board’s strategy to offer alternative, high-quality cricket viewing beyond traditional broadcast channels.
Building a Digital Home for Pakistan Cricket
Beyond live streaming, PCB Live serves as a digital archive, curating decades of Pakistan cricket’s defining moments — from iconic victories to legendary performances. It’s a modern approach to preserving cricket heritage while engaging new-age audiences, especially the growing digital fanbase that consumes sport on multiple devices.
By offering both live and on-demand viewing, the PCB aims to deliver a cohesive, fan-first experience, blending nostalgia with innovation.
UK Launch and Global Rollout
The service debuts in the UK, a major market for Pakistan’s cricket diaspora, before expanding regionally as rights and licensing frameworks allow. This phased rollout ensures compliance with existing broadcast agreements while gradually scaling the platform’s reach to fans worldwide.
The PCB has emphasized a sustainable global expansion plan, prioritizing regions with active Pakistan cricket followings and robust digital infrastructure.
Strategic Vision and Industry Context
The move positions the PCB among the growing list of sports bodies — from the ICC to domestic boards and football leagues — investing in direct-to-consumer digital ecosystems.
For the PCB, PCB Live is more than a content platform: it’s a strategic monetization channel that can unlock new commercial partnerships, provide deeper audience analytics, and centralize fan engagement under one unified brand identity.
Stakeholders include the PCB as content owner, technology partners powering the platform, and future sponsors who may align with this digitally native, globally connected cricket product.
Looking Ahead
With the UK web platform live and the mobile app launch set for late October, PCB Live is now positioned as a long-term pillar of Pakistan’s sports media landscape.
As the platform matures, the PCB aims to create a comprehensive digital ecosystem — one that blends live action, storytelling, and heritage — ensuring that fans across continents can experience Pakistan cricket anytime, anywhere.
365247 Insight
PCB Live isn’t just a streaming service — it’s Pakistan cricket’s entry into the global digital stage. By owning the narrative, curating history, and reaching fans directly, the PCB is aligning itself with modern sports governance models seen in the NBA, Formula 1, and UEFA.
If executed effectively, PCB Live could redefine how cricket boards engage global audiences — not just broadcasting matches, but building a living, breathing digital culture around the sport.
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