Credit: BusinessWire
In one of the largest funding rounds in wearable technology history, ŌURA, the company behind the widely acclaimed Oura Ring, has announced a $900 million investment led by Fidelity Management & Research Company, with major participation from ICONIQ, Whale Rock, and Atreides. The funding now values ŌURA at approximately $11 billion, positioning it among the most valuable private health-tech companies in the world.
ŌURA’s latest capital infusion will drive AI innovation, global expansion, and next-generation health technologies designed to help millions live healthier, longer lives. The company plans to deepen its ecosystem of proactive health tools — moving beyond sleep and readiness tracking toward predictive wellness and AI-driven insights.
The funding follows a period of explosive growth. Since launching in 2015, ŌURA has sold over 5.5 million devices, with half of those sales coming in the past year alone. The company generated over $500 million in revenue in 2024, doubling year-over-year performance, and is on track to exceed $1 billion in annual revenue in 2025, while continuing to scale profitably.
“This new funding is a testament to the strength of ŌURA’s business and the trust millions of members place in us every day,” said Tom Hale, CEO of ŌURA. “We’re just getting started on building the most trusted platform for proactive health.”
365247 Insight
ŌURA’s rise reflects a major shift in the consumer health and wearable landscape, where data, design, and daily behavior converge into a single personalized ecosystem. As AI begins to define health prediction and prevention, ŌURA’s focus on continuous, unobtrusive biometrics places it at the forefront of the next wave of health-tech innovation — one that blends lifestyle, science, and technology into a seamless, everyday experience.
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