In a move that reflects the evolving intersection of sports content, technology, and out-of-home entertainment, EverPass Media has been selected to exclusively distribute the NFL’s 2025 season-opening game in Brazil to commercial venues across the United States.
Set to take place on September 5 in São Paulo, the matchup between the Kansas City Chiefs and Los Angeles Chargers marks the NFL’s first international fixture of the new season. But its commercial significance lies well beyond geography.
EverPass — a platform purpose-built for distributing premium live sports to bars, restaurants, hotels, and other high-footfall venues — has secured exclusive rights to deliver the entire broadcast experience, including pre- and post-game coverage, to U.S.-based businesses.
This agreement extends EverPass’ ongoing collaboration with the NFL, building on its role as the league’s official commercial distributor for the NFL Sunday Ticket package. The São Paulo opener becomes a strategic lever to drive engagement and footfall in venues where group viewing enhances the value of premium sports content.
Bridging Rightsholders and Real-World Reach
As the sports media landscape fragments and consumer viewing shifts between digital, linear, and OTT platforms, the role of commercial distribution has grown increasingly vital. For leagues like the NFL, tapping into the out-of-home audience offers not just reach, but atmosphere — turning games into social rituals.
EverPass CEO Alex Kaplan emphasized the platform’s role in unlocking new value: “We’re creating scalable, tech-enabled pathways for rightsholders like the NFL to reach fans beyond the living room. These games aren’t just watched — they’re experienced.”
NFL executive Brent Lawton echoed the sentiment, calling EverPass “a proven operator in a high-stakes category” and highlighting the league’s intent to continue investing in its commercial ecosystem.
YouTube for Homes, EverPass for Hospitality
While YouTube retains exclusive global residential rights to stream the game, the partnership with EverPass ensures that commercial venues maintain differentiated access — a dual-distribution model that maximizes both monetization and fan reach.
EverPass’ growing portfolio now includes the Peacock Sports Pass (covering the Premier League, Big Ten football, and basketball) and Paramount+’s UEFA Champions League rights, making it a central player in reshaping how elite sport is consumed outside the home.
365247 Take:
This isn’t just about one game in Brazil — it’s a glimpse into the future of sports IP distribution. As platforms like EverPass scale, the monetization of communal viewing spaces could become a cornerstone of modern media strategy. Expect more leagues to follow suit.
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IMAGE: Everpass Media
