MotoGP has officially entered the free ad-supported streaming television (FAST) space in the United States, partnering with C15 Studio to launch The MotoGP Channel. This new platform offers fans continuous, year-round access to the sport’s biggest moments and hidden gems alike, creating a 24/7 digital destination for motorcycle racing enthusiasts.
What the Channel Offers
The MotoGP Channel will deliver a diverse mix of live and on-demand content:
- Live coverage of practice and qualifying sessions at every MotoGP race.
- Full live broadcasts of Moto2, Moto3, and MotoE races.
- Access to archives including classic MotoGP races, iconic rivalries, and defining moments.
- Original programming such as documentaries, interviews, and thematic programming stunts.
Why It Matters
MotoGP already maintains a strong media rights deal with Fox Sports in the US. The FAST channel does not compete with that arrangement but instead amplifies it—giving fans an “always-on” entry point while broadening the series’ digital footprint.
The strategy addresses two goals simultaneously:
- Strengthening loyalty among existing fans who crave non-stop access.
- Attracting new audiences by making content free and easily accessible in a crowded US sports market.
This is not about breaking into new territory—it’s about reigniting a historic market. Between 1978 and 1993, American riders dominated MotoGP, producing some of the sport’s greatest champions. The FAST channel is an acknowledgment of that heritage, and a tactical effort to bring the sport back into the mainstream US sporting conversation.
Industry Perspective
Dan Rossomondo, Chief Commercial Officer of MotoGP, framed the launch as a transformative step:
“Our collaboration with C15 Studio on the MotoGP Channel opens an exciting new avenue for US fans to engage with the sport. The amazing range of content around-the-clock offers fans direct access to the very best of MotoGP – every time they tune in.”
The FAST Channel as a Strategic Lever
The MotoGP FAST Channel isn’t just a distribution move—it’s a strategic brand-building play with wider implications for the global sports media landscape:
- Market Penetration in the US: The FAST model allows MotoGP to bypass subscription barriers, tapping into a mainstream audience that might never pay for a niche sport upfront.
- Partnership Synergy: Rather than undercutting Fox Sports, the channel builds a funnel. Fans who discover MotoGP through free streaming may graduate into Fox’s premium coverage.
- Content Monetization: With ad-supported revenue, MotoGP can unlock new commercial opportunities, aligning with sponsors eager for direct engagement in the US market.
- Revival of Legacy: Positioning MotoGP within America’s deep motorcycling heritage provides narrative power, reconnecting the sport with its historical base.
This move signals how sports properties must evolve their media strategies: balancing traditional broadcast deals with innovative, direct-to-consumer models. For rights holders, the FAST ecosystem is no longer just an experiment—it’s a powerful way to expand reach, build cultural relevance, and unlock incremental revenue streams.
At 365247 Consultancy, we help sports leagues, teams, and rights holders navigate these exact challenges—media strategy, fan acquisition, and global expansion. If your organization is exploring how to integrate D2C channels, digital distribution, or market re-entry strategies, let’s talk.
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