Manchester United has announced a new three-year agreement with The Coca-Cola Company, naming the beverage giant as the club’s Official Carbonated Soft Drinks Partner in the United Kingdom and Europe.
The deal will see Coca-Cola take centre stage on matchdays and at fan experiences, with pouring rights covering Coca-Cola, Coca-Cola Zero, Diet Coke, Fanta, Fanta Zero, Sprite, Sprite Zero, Dr Pepper, and Dr Pepper Zero. These drinks will be available across Old Trafford, giving supporters a wider range of refreshment options during games.
Beyond Refreshments — Building Fan Experiences
The partnership aims to go well beyond providing beverages. Manchester United and Coca-Cola plan to deliver activations, digital content, and community initiatives to connect with fans in new and memorable ways.
Marc Armstrong, Chief Business Officer at Manchester United, said the collaboration unites two globally recognised brands with shared values of community and connection:
“We are forming a partnership that will go beyond matchday refreshments — creating engaging and memorable experiences that connect our fans to the club in fresh and impactful ways.”
Elodie Peribere, Senior Marketing Director at Coca-Cola, echoed the sentiment:
“We’re proud to partner with Manchester United to deliver uplifting and refreshing experiences for supporters through Coca-Cola’s iconic portfolio.”
Strengthening Football Ties
This agreement builds on Coca-Cola’s existing league-wide partnership with the Premier League, reinforcing its commitment to engaging football fans across multiple platforms.
With Manchester United’s global fanbase of over a billion followers, the collaboration is set to be one of the most visible brand alignments in European football over the next three years.
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