The Esports World Cup Foundation (EWCF) has secured a major technology partnership for the upcoming 2025 Esports World Cup, appointing Lenovo Legion as the official provider of PCs and gaming hardware for the event.
This collaboration will see all competing athletes equipped with Lenovo Legion’s latest high-performance gear, including Legion Tower desktops, gaming laptops, and peripherals, designed specifically to meet the intense demands of elite esports competition.
Cutting-Edge Hardware for Competitive Edge
Players at the tournament will use top-tier models such as the Legion Tower 7i and Legion Tower 5i, featuring NVIDIA’s advanced RTX 5080 and 5070 GPUs, respectively. For mobile gaming, Lenovo will supply the Legion Pro 7i laptops, powered by NVIDIA’s newest RTX 5090 graphics cards, delivering exceptional speed and graphical fidelity to ensure peak performance.
More Than Just Hardware: A Complete Immersive Experience
Lenovo Legion’s involvement goes beyond player equipment — their branding will feature prominently across all global broadcast channels, digital content, and live on-site activations. The festival zones will be outfitted with Lenovo’s hardware, providing attendees with an immersive gaming experience and showcasing the brand’s commitment to esports innovation.
Mohammed Al Nimer, Chief Commercial Officer at EWCF, highlighted the significance of the partnership:
“We’re building the Esports World Cup to set a new global standard — in both competition and the technology behind it. Lenovo Legion understands what elite players need: speed, efficiency, and reliability under pressure. Together, we’re pushing the limits of performance while delivering an experience that meets the expectations of athletes, fans, and the future of global esports.”
A Growing Network of High-Profile Partners
Lenovo Legion joins a robust lineup of global partners backing the Esports World Cup, including Saudi Telecom Company (stc Group), Amazon Ads, Barn’s Coffee, OBSBOT, Sony, Jameel Motorsport, and Aramco, which recently renewed its commitment for three more years.
The 2025 edition of the Esports World Cup has generated significant buzz, boasting a record 25 competitions and a staggering $70 million prize pool. The event also features football legend Cristiano Ronaldo as a Global Ambassador, bridging the worlds of traditional sports and esports in a groundbreaking way.
Why Lenovo Legion’s Partnership Matters?
At 365247 Consultancy, we see Lenovo Legion’s strategic alignment with the Esports World Cup as a textbook example of technology brands leveraging esports for authentic engagement:
- Hardware credibility: Lenovo provides not just sponsorship dollars but essential tech that influences performance outcomes — a critical factor in esports authenticity.
- Integrated branding: Presence across broadcast, digital, and live fan zones maximizes exposure across multiple audience touchpoints.
- Global scale with local impact: Partnering with a worldwide event that attracts diverse markets allows Lenovo to showcase innovation and capture emerging demographics.
- Cross-industry crossover: With Cristiano Ronaldo as ambassador, Lenovo taps into a broader fan base beyond traditional esports enthusiasts.
