Source: Reuters
Juventus has reported a significant financial recovery, posting a €58 million ($68 million) loss for the fiscal year ending June 30 — a sharp improvement on the €199 million loss from the previous year. The turnaround comes as the Turin club returned to the UEFA Champions League, Europe’s most lucrative competition.
Revenues Rebound
Total revenues climbed to €529 million, up from €394 million a year earlier. The increase was powered by:
- Champions League participation, with around €102 million earned from broadcasting rights, ticket sales, and related income.
- The club’s involvement in the expanded FIFA Club World Cup, adding another stream of high-value revenue.
For Juventus, these competitions are critical lifelines. The club had been excluded from European competition in 2023/24 due to accounting irregularities tied to player trading and salary payments — a ban that heavily weighed on its finances.
Historical Context
Juventus dominated Italian football for nearly a decade, winning nine straight Serie A titles up to 2020. Yet the combination of declining domestic performance, regulatory challenges, and reputational damage left the club struggling to sustain profitability.
The last time Juventus reported a net profit was in the 2016/17 season, underlining the long road back to financial stability.
Outlook and Strategy
Looking ahead, the club said it expects only “limited improvement” in results and cashflow this fiscal year. The target is to reach breakeven by 2026/27, a slightly more cautious projection than earlier forecasts that had pointed to a return to profit in the same season.
Key measures in progress include:
- A proposed share capital increase of up to €110 million.
- The Agnelli family’s holding company, Exor, has already injected nearly €30 million as part of that plan.
The combination of shareholder support, European competition income, and a more disciplined cost structure is expected to gradually close the gap.
Strategic Takeaway
Juventus’ story is a reminder of how dependent elite clubs are on European participation. For a brand of Juve’s size, absence from the Champions League creates not only financial strain but also commercial and reputational drag.
The improved 2024/25 figures show what access to premium competitions can deliver — but also highlight the fragility of a model where profitability hinges on consistent qualification.
With the new Champions League format and Club World Cup expanding opportunities, Juventus has the chance to rebuild momentum. But for sustained recovery, the club will need more than tournament appearances: it must restore competitive dominance in Serie A, rebuild trust after scandal, and modernize its commercial strategy.
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IMAGE: Reuters
