Jump, the all-in-one ticketing and fan experience platform co-founded by baseball legend Alex Rodriguez, has closed a $23 million Series A funding round as it continues its push to modernize how sports teams connect with fans and drive matchday revenue.
The round was led by Alexis Ohanian’s Seven Seven Six venture capital firm, with participation from Courtside Ventures, Will Ventures, Forerunner Ventures, and Drive by DraftKings. Steve Malik, owner of the NWSL’s North Carolina Courage, also joined as a personal investor. This latest raise brings Jump’s total funding to $58 million and pushes its valuation beyond $100 million.
A “Shopify” for Sports Teams
CEO Jordy Leiser describes Jump as the sports industry’s equivalent of Shopify — a single platform that centralizes ticket sales, merchandise, and concessions under one streamlined system. Teams pay a licensing fee, with Jump also taking a small percentage (1–5%) of each transaction.
The model is designed to simplify the fan journey from ticket purchase to in-venue spending while giving clubs tools to increase revenue. Although current annual earnings are estimated below $10 million, expansion into new leagues and teams is expected to drive significant growth.
Expanding Client Roster
Jump’s early partnerships included the North Carolina Courage and Carolina FC of the USL. More recently, it secured deals with the NBA’s Minnesota Timberwolves and the WNBA’s Minnesota Lynx — franchises also co-owned by Rodriguez and business partner Marc Lore, who acquired the teams in a $1.5 billion deal in June.
Why This Matters for the Sports Industry
The platform’s growth reflects a broader shift in sports business: franchises are seeking integrated, tech-driven solutions to maximize per-fan revenue and deliver seamless matchday experiences. With the rise of mobile-first ticketing and direct-to-consumer sales models, Jump is positioning itself as a go-to infrastructure provider for clubs looking to modernize their operations.
Partner With Us
Want to feature your brand, business, or service on 365247 — Whether you’re looking to sponsor, collaborate, or build presence within our ecosystem, we’d love to explore it with you.
Submit your Interest Here
IMAGE: Getty Images
