Former Chelsea and England captain John Terry has taken on a dual role with football prediction platform LEBOM, becoming both an investor and brand ambassador in a three-year agreement announced on August 12.
The five-time Premier League champion will contribute to the app’s product development and share his weekly match predictions throughout the 2025/26 season, offering fans a unique connection to one of English football’s most decorated defenders.
Driving Growth and Engagement
LEBOM, founded in 2021, has experienced rapid growth in recent seasons. The platform’s active user base hit 65,000 last season, more than all previous campaigns combined, and boasts an impressive 86% retention rate.
Designed around private leagues where friends predict match results for a shared pot, LEBOM focuses on low-stakes, community-driven competition, combining football fandom with a social experience.
Credibility Meets Community
LEBOM CEO Chris Ricketts highlighted that Terry’s involvement brings both “credibility and reach” to the brand, reinforcing its commitment to responsible, community-led gaming.
Speaking about his new role, Terry said:
“I’ve been playing LEBOM with my family and close mates, and it’s honestly brought a whole new energy to the weekend’s football. The team behind LEBOM have built something smart, safe and genuinely fun, and I’m proud to be backing them as both an ambassador and an investor.”
365247 Media Insight
John Terry’s move into sports tech investment reflects a growing trend of high-profile athletes leveraging their influence to support fan engagement platforms. For LEBOM, the partnership combines star power with a clear value proposition — bringing competitive football predictions into a safe, social space that fosters community connection.
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