In a defining moment for English football and the regeneration of Liverpool’s historic docklands, Everton Football Club has confirmed that its new stadium at Bramley-Moore Dock will officially be called the Hill Dickinson Stadium. This announcement follows a high-profile naming rights agreement with Hill Dickinson, a prominent law firm rooted in Liverpool.
A New Chapter for the Toffees
Scheduled to open its doors in August 2025, the stadium will boast a capacity of 52,888 seats, significantly increasing Everton’s matchday potential over its legendary Goodison Park. The move symbolizes a new era for the club—blending ambitious sporting goals with deep community integration and infrastructure-led growth along the city’s waterfront.
A Partnership Built on Shared Heritage
Hill Dickinson, a legal institution founded in 1810, shares more than a city with Everton, which dates back to 1878. This partnership is not just about branding—it’s a collaboration between two of Liverpool’s most storied institutions. Craig Scott, CEO of Hill Dickinson, described the partnership as a “once-in-a-generation opportunity,” highlighting the alignment of civic pride and vision.
Everton has stated that this is one of the largest naming rights deals in European football, although financial specifics remain undisclosed. The partnership reflects the club’s growing global aspirations while staying firmly rooted in its local identity.
Farewell to Goodison Park
As the club prepares to move, this weekend’s match against Southampton will mark Everton’s final Premier League home fixture at Goodison Park. The occasion will carry deep emotional weight for generations of fans who’ve called the ground their footballing home. A series of farewell celebrations and tributes are planned.
Goodison won’t close entirely—Everton Women will continue to use it as their home ground, ensuring the venue’s heritage carries forward in a meaningful way.
Goodison Park remains a landmark in football history, having been the first purpose-built stadium in England and the only one to feature four double-decker stands.
Urban Revival Through Football
The new stadium site is central to the Liverpool Waters regeneration scheme, a massive city redevelopment effort led by Peel L&P. The project is expected to create thousands of jobs and generate substantial long-term economic uplift for the region. Beyond football, the venue is being constructed as a versatile events arena, capable of hosting concerts, international fixtures, and other large-scale gatherings—boosting Liverpool’s global profile.
Public Sentiment: A City Divided, But Hopeful
While the overall reception has been positive, some Everton supporters have voiced concerns over the renaming, preferring to maintain the historic Bramley-Moore Dock identity. Others have welcomed the partnership with a respected local company, viewing it as a thoughtful integration of tradition and modern business sensibility.
Regardless of opinion, there’s a shared acknowledgment: this stadium is more than concrete and steel. It’s a statement of intent.
A New Era Begins
The Hill Dickinson Stadium is set to become a cornerstone of Everton’s future, symbolizing progress, ambition, and unity. As the Toffees turn a major page in their history, this stadium is poised to become not only a world-class sporting venue but also a cultural and economic beacon for the city.
SOURCE: Property News International
IMAGE: Everton Football Club
