Harlequins Rugby Club has announced the extension of its partnership with Conrad Energy, securing the relationship until 2027 and reinforcing its commitment to sustainability both on and off the pitch.
Under the renewed deal, Conrad Energy remains the Official Power Partner of Harlequins, with its branding continuing to feature on the sleeves of the men’s and women’s playing kits, alongside visibility across LED boards, signage, and digital platforms at The Stoop.
Powering The Stoop with Renewable Energy
A major development in this extension sees Conrad Energy become the official energy supplier of The Stoop from October, providing 100% renewable energy. The partnership is designed not only to ensure cleaner energy delivery but also to support Harlequins’ wider ambition to reduce operational costs and cut the club’s carbon footprint.
Plans are already being considered to introduce electric vehicle charging points and solar power solutions at the stadium, reflecting a broader shift across elite sport towards greener operations and infrastructure.
A Partnership Aligned on Values
For Harlequins, this renewal goes beyond a sponsorship agreement. Chief Executive Laurie Dalrymple highlighted Conrad Energy’s role in helping the club drive its sustainability agenda:
“They have been a fantastic partner over the last two seasons, and their desire to aid our sustainability journey is an important step forward in helping us reduce costs and our carbon footprint. Together, we look forward to continuing the work which will help drive our shared sustainability ambitions.”
From Conrad Energy’s perspective, the collaboration is as much about shared philosophy as it is about energy solutions. Chief Executive Tony O’Carroll emphasized the synergy between the two organizations, citing Harlequins’ values of teamwork, performance, and creativity as naturally aligned with Conrad Energy’s own mission.
The Bigger Picture: Sport, Sustainability, and Strategy
Harlequins’ decision to double down on this partnership reflects a growing industry-wide trend: clubs are no longer treating sustainability as a secondary concern but as a strategic pillar of long-term growth.
For energy providers like Conrad, sport offers a high-visibility platform to demonstrate innovative solutions, from renewable supply to smart monitoring technology like its Match+ product. For Harlequins, aligning with a specialist energy partner ensures credibility, cost efficiency, and a meaningful contribution to environmental goals.
As clubs increasingly balance performance with purpose, the Harlequins-Conrad Energy partnership represents a blueprint for how sustainability-driven collaborations can extend beyond sponsorship into tangible operational change.
365247 Insight: Partnerships of this nature are no longer about logo visibility alone. They represent a shift towards value-based collaborations, where energy efficiency, sustainability, and community impact become as important as brand exposure. Harlequins’ renewal with Conrad Energy signals how forward-thinking clubs are positioning themselves for a future where environmental responsibility and sporting excellence go hand in hand.
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IMAGE: Harlequins FC
