Guild Esports, the UK-based esports venture co-founded by soccer legend David Beckham, has reportedly been listed for sale through an insolvency marketplace. Founded in 2018 and headquartered in East London, Guild made headlines as the first esports company to go public on the London Stock Exchange in 2020.
Despite early commercial success, including partnerships with brands like Sky Broadband and Coca-Cola, Guild has recently faced mounting financial pressures. Beckham remains a founding shareholder and the company’s most high-profile investor, holding a 3.05% stake.
The sale is being facilitated by investment fund DCB Sports, which acquired all of Guild’s properties and liabilities last August following clear signs of financial difficulty. Interested buyers have been given a bid deadline of August 15.
The last publicly available trading update, covering the six months ending March 2024, highlighted a 40% decline in revenue and a £1.8 million ($2.43 million) loss. At the time of the DCB acquisition, CEO Jasmine Skee emphasized that the deal was aimed at securing Guild’s long-term future and supporting its strategic goal of building a world-class gaming-led media brand. Further updates on the company’s trajectory are expected in the coming months.
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