Goalhanger has entered uncharted territory, signing a landmark three-year agreement with LALIGA EA Sports to create The Rest Is Football: LALIGA — the first podcast globally to secure official rights to weekly match clips from a major European league.
The new video-first format will be fronted by Gary Lineker and presenter Alex Aljoe, launching on Spotify and YouTube for audiences in the UK and Ireland, with audio versions available worldwide. Each episode will blend exclusive LALIGA highlights with expert analysis, storytelling, and the signature style that has made The Rest Is Footballone of the most listened-to football podcasts.
Why This Partnership Matters
This deal marks a pivotal moment for both football and podcasting:
- Access Meets Storytelling – Fans will now experience highlights from FC Barcelona, Real Madrid, Atlético Madrid, and more, wrapped into Goalhanger’s established narrative-driven style.
- Video-Led Evolution – With more fans consuming podcasts through visual platforms like YouTube and Spotify video, the addition of LALIGA content positions Goalhanger at the forefront of podcasting’s next phase.
- Global Football Narrative – With English stars such as Jude Bellingham, Marcus Rashford, and Trent Alexander-Arnold now in Spain, international interest in LALIGA is at its peak. This format captures the moment perfectly.
A Milestone in Media Innovation
For LALIGA, the partnership brings its product closer to English-speaking markets, blending licensed content with credible voices who can contextualize the league’s heritage and new storylines. For Goalhanger, it signals a maturation of podcasting into a true rights-based, video-first media category.
It follows Goalhanger’s successful collaboration with DAZN on the FIFA Club World Cup 2025, which drove millions of streams and significant social reach — proof of concept that licensed highlights can coexist with on-demand fan-driven media.
The Convergence of Rights and Digital Storytelling
At 365247 Media, we see this partnership as more than a creative experiment — it’s a commercial blueprint.
- Rights Innovation – By bringing match clips into podcasts, leagues are extending their rights portfolio into new media categories, unlocking incremental value.
- Audience Expansion – Platforms like Spotify and YouTube broaden reach to demographics who consume sport less through traditional broadcast.
- Content Hybridization – Podcasting is no longer “just audio.” The fusion of highlights, analysis, and fan-centric storytelling is a powerful recipe for engagement.
- Global Market Signaling – Expect other leagues to explore similar partnerships, recognizing that podcasts can drive brand relevance outside of core broadcast deals.
Turning Media Evolution Into Strategy
We help leagues, rights holders, and media companies identify the next wave of fan engagement opportunities. The Goalhanger-LALIGA partnership underscores how rights can be repackaged for modern consumption and new revenue streams.
If you are a league, club, or investor looking to expand your media ecosystem, we can help you:
- Structure rights for digital-first platforms
- Identify strategic content partners
- Build commercial models that maximize reach and monetization
Contact us at 365247 Consultancy to explore how to transform your rights into the next generation of fan engagement.
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