Fulham Football Club has announced a new multi-year partnership with Arexa Tyres, naming the company as the Club’s Official Tyre Partner. The agreement marks a significant step for both parties — strengthening Fulham’s growing global commercial portfolio and supporting Arexa’s launch into the competitive international tyre market.
Branding and Fan Engagement
As part of the deal, Arexa Tyres’ branding will be showcased prominently at Craven Cottage and across Fulham’s expanding digital platforms. The partnership will also introduce a series of fan engagement initiatives and exclusive content, designed to connect supporters with the brand in authentic and interactive ways.
A Shared Vision of Performance and Growth
For Arexa Tyres, the partnership represents more than visibility — it’s about aligning with a club that shares its values. Positioned as a fast-growing challenger brand, Arexa Tyres prides itself on a commitment to performance, innovation, and global ambition. Fulham’s position as a Premier League mainstay provides an ideal platform for the tyre company to accelerate its brand recognition worldwide.
Jon Don-Carolis, Fulham’s Commercial Director, said:
“We are delighted to welcome Arexa Tyres to the Fulham family. Their drive for international growth and performance reflects our own ambitions as a Club and we look forward to working closely over the coming seasons.”
Korhan Korel, CEO of Arexa Tyres, added:
“To partner with Fulham FC, London’s original football club, is a proud and significant moment for Arexa Tyres. Backed by over a century of expertise in the tyre industry, we wanted a partner that shares our commitment to heritage, performance, and community. Fulham’s values and prestigious platform in the Premier League provide the perfect stage to introduce Arexa to the world. We are incredibly excited to begin this global journey with the fans and the Club.”
Fulham’s Expanding Commercial Strategy
This partnership continues Fulham’s strategic efforts to attract global brands and build meaningful relationships beyond football. With its Premier League platform, historic identity, and diverse fanbase, Fulham provides partners like Arexa Tyres with access to audiences across Europe, Asia, and beyond.
By embracing fast-rising challenger brands, Fulham is positioning itself not only as a club competing on the pitch but also as a commercial partner of choice in the Premier League ecosystem.
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