Fox Corporation has officially made its move into the Latin American sports streaming market with the acquisition of Caliente TV, a leading sports content platform in Mexico. This acquisition is part of a broader ambition to scale Fox’s presence in the region and build a vertically integrated sports ecosystem across both pay-TV and digital OTT services.
The move comes as Fox gears up to launch a new pay-TV and subscription streaming service, which will run parallel to its already popular free ad-supported service, Tubi. Together, the services are expected to deliver over 3,000 hours of original sports content annually — a bold claim that signals Fox’s intent to challenge dominant players in the region and capitalize on the streaming revolution.
What Comes With the Deal?
The acquisition gives Fox a deep roster of sports rights, including:
- Broadcast rights for six Liga MX clubs and ten women’s teams
- Exclusive coverage of major competitions like:
- UEFA Champions League
- Concacaf Champions Cup
- Italy’s Coppa Italia
- France’s Ligue 1
- England’s Premier League and FA Cup
Additional properties include:
- NASCAR Mexico Series
- World Enduro Championship
- Big Ten Conference (College Sports)
- United Football League (UFL)
Leadership for Expansion
To spearhead the Latin American expansion, Fox has appointed Carlos Martinez as EVP and Managing Director for the region. Martinez brings experience from top-tier media companies like Turner, Discovery, and Fox, and will lead operations in Mexico and Central America, including the integration of Caliente TV into the broader Fox ecosystem.
“This is about building a leading sports streaming business with massive reach and exclusive talent,” said Martinez. “Our goal is to engage fans across every screen in Mexico and beyond.”
The Bigger Picture: Streaming Wars Go Global
Fox’s aggressive expansion into Latin America is more than just a rights acquisition. It’s a strategic hedge in the race to dominate a post-cable sports world.
In May 2025, Nielsen reported that streaming overtook linear TV in the US for the first time — a trend now echoing across Latin America, Europe, and Asia. Platforms are now in a scramble to lock down premium sports content, seen as the final moat against churn and competition.
Fox recently announced Fox One, its flagship OTT platform launching later this year. It will bring together news, entertainment, and sports in one direct-to-consumer product — including FS1, FS2, Big Ten Network, and Fox Deportes.
Meanwhile, Disney’s ESPN will also go DTC by late 2025, putting NFL, NBA, MLB, NHL, UFC, and more behind a digital paywall.
What This Means for Sports IP Owners and Rights Holders
Fox’s move signals a broader truth: Premium sports IP is becoming the new global currency for media conglomerates. But the shift isn’t just about TV rights — it’s about owning the ecosystem: content creation, distribution, talent pipelines, merchandising, and fan engagement in one stack.
This has significant implications for:
- Emerging sports leagues looking to scale into LATAM
- Rights holders needing bundled broadcast + digital models
- Sponsors seeking omnichannel ROI in a post-linear world
At 365247 Consultancy, we help:
- IP holders maximize value in global M&A landscapes
- Broadcasters identify expansion markets and rights bundling strategies
- Sports federations future-proof media rights with hybrid content models
Need Help Navigating the New Sports Media Landscape?
Whether you’re a league, brand, federation, or investor, the streaming battleground is evolving fast — and first movers will win.
Let’s connect on how to position your property at the forefront of this media revolution. Schedule your introductory call here.
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IMAGE: AInvest
