After a six-year hiatus, Formula 1 is heading back to one of its most iconic broadcast homes in Brazil. Starting in 2026, TV Globo will once again serve as the official broadcast partner for Formula 1 across the country. The landmark agreement reestablishes Globo’s long-standing connection to the sport, one that dates back more than four decades prior to its loss of rights in 2021.
Under the terms of the new deal, 15 out of the 24 races on the calendar will be available live and free-to-air through TV Globo, with the remaining races set to be broadcast on its pay-TV network, sportv. While financial details have not been disclosed, the multi-platform strategy signals a renewed commitment to bringing motorsport back into the homes of millions of Brazilian fans — both casual and hardcore.
The Timing Couldn’t Be Better
Brazil’s renewed broadcast investment comes at a critical juncture. For the first time since Felipe Massa’s retirement in 2017, a full-time Brazilian driver is back on the grid. Gabriel Bortoleto, the 20-year-old rookie with Sauber and reigning Formula 2 champion, is reigniting national pride and drawing fresh attention to the sport. His presence aligns perfectly with the media resurgence, offering Brazil’s next generation a homegrown figure to rally behind.
A Legacy Reignited
Brazil is no stranger to Formula 1 greatness. The nation has produced world champions like Emerson Fittipaldi, Nelson Piquet, and the legendary Ayrton Senna. With the São Paulo Grand Prix at Interlagos remaining the only South American stop on the current F1 calendar, this renewed media partnership will further cement Brazil’s strategic relevance to the sport — both culturally and commercially.
TV Globo’s return represents more than nostalgia. It’s a strategic media play that restores national visibility to one of the most watched global sports properties and opens the door to new commercial opportunities for brands, rights holders, and athletes alike.
