Richard Arnold, the former Chief Executive Officer of Manchester United, has stepped back into the football industry with a new venture designed to reshape how clubs approach growth, sponsorship, and strategy. His recently founded consultancy, Red Tiger, is already positioning itself to work with clubs and rights-holders seeking sharper commercial direction.
This marks Arnold’s first public move since leaving Old Trafford and his first on-the-record reflections on his time at United. Speaking to industry media, Arnold confirmed that Red Tiger has already begun securing clients and plans to broaden its profile in the coming months.
From Manchester United to Market Advisor
Arnold’s tenure at Manchester United was defined by both immense commercial success and intense scrutiny. During his time as CEO, United remained one of the most commercially powerful clubs in world football, underpinned by global sponsorship deals, record-breaking partnerships, and aggressive expansion across digital and international markets.
By launching Red Tiger, Arnold is bringing this experience into a consultancy framework — one where clubs, leagues, and brands can tap into insights usually reserved for elite organisations.
Red Tiger’s Positioning
Early signals suggest that Red Tiger will not simply be a sponsorship sales agency but a broader strategic consultancy, advising on:
- Commercial growth models – building new revenue streams beyond traditional ticketing and broadcasting.
- Brand positioning – leveraging heritage while adapting to global audiences.
- Partnership innovation – creating tailored sponsorship structures that deliver both visibility and conversion.
- Operational strategy – ensuring that commercial ambition aligns with governance and financial sustainability.
In a market where football clubs are under pressure to diversify revenues and sharpen their global appeal, Arnold’s move reflects the growing demand for executive-level consultancy.
What This Means for the Industry?
The launch of Red Tiger underscores a wider trend in global sport: the migration of senior executives into advisory roles, bringing insider knowledge of the pressures and opportunities facing modern clubs.
For rights-holders, this trend offers access to proven expertise without the long-term cost of full-time leadership hires. For consultancies like Red Tiger, it creates a unique positioning — bridging the gap between boardroom decision-making and on-the-ground execution.
Partner With Us
Want to feature your brand, business, or service on 365247 — Whether you’re looking to sponsor, collaborate, or build presence within our ecosystem, we’d love to explore it with you.
Submit your interest here
IMAGE: GETTY Images
