This July, the world’s most beautiful backdrop will host football’s most elegant summer event.
From July 23–27, 2025, Lake Como becomes more than a postcard—it becomes the home of the first-ever Football On The Lake festival. A week-long convergence of elite football, global fans, culinary mastery, music, fashion, and lakeside luxury, the event is built around the newly launched Como Cup.
In a world where clubs, cities, and organizers compete to create the most compelling pre-season narratives, Como 1907and their visionary leadership are setting a new benchmark—where football doesn’t just entertain, it inspires.
The Como Cup: Prestige on the Pitch
Hosted at the Stadio Giuseppe Sinigaglia, this knockout tournament welcomes four clubs that each represent a distinct footballing culture and ambition:
- AFC Ajax – Dutch royalty and European mainstays
- Al-Ahli Saudi FC – AFC Champions League Elite title holders and a symbol of Saudi football’s rise
- Celtic FC – Scottish champions and global fan favorites
- Como 1907 – Serie A’s romantic revival, proudly hosting on home soil
Match Schedule:
- 23 July – Como 1907 vs Al-Ahli
- 24 July – Ajax vs Celtic
- 26 July – Third-Place Playoff
- 27 July – Final
But the Como Cup isn’t just a tournament—it’s a symbol. It positions Como 1907 not just as a club, but as a destination brand. And this summer, football tourism gets a luxury rebrand.
The Festival: Culture. Cuisine. Community.
Football On The Lake transcends the pitch. It’s a curated celebration of European elegance and global energy—where a matchday merges with a music festival, a culinary journey, and a fashion-forward cultural moment.
Highlights include:
- Live DJ Sets along the lakefront
- Culinary experiences from Michelin-star chefs and local trattorie
- Pop-ups & brand activations spanning fashion, art, football culture
- Exhibitions and surprise performances, set against the Como sunset
Como 1907 President Mirwan Suwarso captured the vision perfectly:
“Football On The Lake is more than just a tournament – it’s a glimpse of what the future holds for Como… We’re building something special here – something that brings our community, our city, and the global game together in a way only Como can.”
Stay Your Way: Tailored Travel Packages
To make the experience seamless, Football On The Lake will offer bespoke travel packages, catering to every kind of guest:
- Platinum Tier – 5-star stays including icons like Villa d’Este, with VIP matchday and concierge experiences
- Gold Tier – 4-star elegance in prime lake locations
- Supporters Tier – Value-driven packages in Como, Milan & nearby hubs with easy access to all matches and events
Whether you want five full nights of cultural immersion or just a two-night semi-final/final weekend—the experience is yours to design.
Packages and tickets will be available soon at comofootball.com
Reimagining Pre-Season as Premium Lifestyle
At 365247 Consulting, we see Football On The Lake as more than an event—it’s a strategic case study in destination branding, football tourism, and cultural activation.
We help clubs, cities, and rights-holders develop projects just like this by offering:
→ End-to-end strategy for luxury-led football festivals
→ Cross-sector brand & hospitality partnerships
→ Fan experience & tourism-driven revenue modeling
→ Investment readiness and international market positioning
→ Commercial frameworks for multi-sport and lifestyle events
Ready to Build the Next Como?
If you’re a club executive, host city, tourism board, or investor looking to create an event that fuses football with luxury, culture, and commerce—we can help you bring that vision to life.
Schedule your introductory call here.
Join the 365247 Community here.
Football On The Lake isn’t just a match—it’s a model.
Where football meets fashion, music meets Michelin, and destination meets disruption.
IMAGE: Como 1907
