A Renewed Commitment to Innovation and Security
Scuderia Ferrari has announced a multi-year extension of its partnership with Bitdefender, one of the world’s leading cybersecurity firms. The renewed agreement ensures that Bitdefender will remain Ferrari’s exclusive global cybersecurity partner, expanding its role through deeper technological integration within the team’s Formula One ecosystem.
The extension builds on a relationship that began in September 2022, when Bitdefender first joined as an official team partner before transitioning to a specialized cybersecurity partnership the following year.
Increased Visibility and Technological Depth
As part of the new deal, Bitdefender will receive enhanced visibility on Ferrari’s Formula One cars, with its branding set to appear more prominently throughout the team’s racing environment — from the car livery and driver assets to digital and trackside activations.
Beyond branding, the renewed partnership signifies a stronger strategic alignment between both companies. Bitdefender’s cybersecurity infrastructure will continue to play a crucial role in protecting Ferrari’s sensitive data, ensuring real-time defense across simulation systems, cloud operations, and competitive analytics — key components in modern Formula One performance management.
Shared Vision Between Racing and Cybersecurity
The collaboration reflects a meeting of two worlds where precision, speed, and reliability are equally vital — Formula One racing and cybersecurity.
“We are pleased to extend our partnership with Bitdefender, a company that shares Ferrari’s values of innovation, excellence, and reliability,” said Lorenzo Giorgetti, Chief Racing Revenue Officer at Ferrari.
“In a sport where every detail counts, trust is fundamental – and having a partner like Bitdefender by our side allows us to focus fully on our racing activities, knowing that our technology and data are protected by one of the leaders in cybersecurity.”
365247 Insight
The renewal underlines a growing trend in Formula One’s corporate ecosystem, where technology partnerships now go beyond sponsorship to become integral performance enablers. Ferrari’s collaboration with Bitdefender reinforces how data security has evolved into a competitive differentiator in elite motorsport — safeguarding intellectual property, protecting race strategy, and ensuring operational continuity across a global network of engineers and partners.
As F1’s digital complexity expands, such alliances exemplify how brands like Bitdefender are transitioning from logo placements to mission-critical partnerships that sit at the intersection of innovation and performance.
Don’t Just Watch Sport, Understand It. Join the 365247 Newsletter for daily insights
IMAGE: Scuderia Ferrari Press Office
