Credit: Sports Business Journal
The first day of the Premier League season is always a hotbed of debate. Fans speculate on how new transfers will integrate, who will top the scoring charts, and how early results could shape the season. While the season’s final day may lack the drama of relegation battles or title races, one platform consistently keeps fans engaged: Fantasy Premier League (FPL).
With over 11 million players globally, FPL has become a cultural phenomenon, seamlessly integrating into the English football ecosystem. Its appeal lies in both its incentives and unobtrusive design. From all-inclusive prizes and match tickets in public leagues to bragging rights in private workplace or friend leagues, FPL offers something for everyone. Unlike elaborate matchday spectacles, FPL is invisible to non-players — its scoring is fully tied to on-field performances, tracked digitally.
FPL Creates Unique Storylines and Player Visibility
The real power of FPL lies in the narratives it generates. Players who may not make mainstream headlines suddenly gain significance. For example, Bournemouth winger Antoine Semenyo’s goals in a seemingly inconsequential match mattered greatly to the 7.1% of FPL managers who had selected him, turning a “dead rubber” into a game with real stakes for fans.
FPL also highlights individual performance over team outcomes, creating opportunities for brands evaluating player deals. Brentford’s Bryan Mbeumo, the game’s second-highest scorer last season and selected by 46.9% of managers, saw both fan recognition and commercial value rise. Similarly, Trent Alexander-Arnold’s stats-driven performance has elevated his profile in FPL circles, influencing his marketability and endorsement opportunities.
Expanding Media and Commercial Potential
FPL’s popularity has fueled content creation across YouTube, podcasts, and social media, attracting hundreds of thousands of followers. Major outlets like Sky Sports and The Athletic now run FPL-specific podcasts, offering additional advertising space, subscription opportunities, and brand visibility.
By gamifying engagement, FPL attracts casual fans who might not follow a team week in, week out. Features like Adobe’s personalised team badges for the 2025-26 season further deepen fan interaction, demonstrating the Premier League’s commitment to innovative engagement.
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IMAGE: Premier League
