FanCode, India’s leading digital-first sports streaming platform, has secured exclusive rights to broadcast the 2025 Ryder Cup, golf’s most prestigious team event, pitting Team Europe against Team USA.
The agreement, signed with the PGA of America, ensures Indian fans can watch the full tournament live from Bethpage Black in New York, where Team Europe will aim to defend their title from September 26–28.
A Major Win for Indian Golf Fans
FanCode has steadily positioned itself as the “home of golf” in India, adding the Ryder Cup to a portfolio that already includes:
- PGA Tour
- Ladies European Tour
- DP World Tour
- LIV Golf
- The Masters
- The Open Championship
- US Open
- PGA Championship
This lineup cements the platform’s role in giving Indian audiences access to global golf’s biggest stages.
Co-founder Yannick Colaco described the Ryder Cup as “more than golf—it’s a showcase of passion, rivalry, and national pride,” underlining FanCode’s commitment to bringing premium international sport closer to Indian fans.
Casey Morton, senior director at the PGA of America, reinforced the alignment, calling the partnership a “natural reflection” of FanCode’s growing role in golf broadcasting across India.
Why This Matters?
- Golf’s Growth Market: India’s rising middle class and growing appetite for niche global sports make golf a premium play. By controlling rights, FanCode captures an underserved but affluent audience.
- Platform Differentiation: With cricket dominating broadcast rights, golf offers FanCode a way to stand out and build loyalty among high-value fans.
- Cross-Sport Strategy: Owning a full slate of top-tier golf tournaments enables FanCode to market golf as a year-round property, much like Formula 1 or tennis.
- Sponsorship Potential: Luxury, finance, and lifestyle brands in India can align with golf’s prestige, opening new revenue channels.
The Road Ahead
With the Ryder Cup as its jewel event, FanCode now holds one of the strongest golf rights portfolios outside of traditional broadcasters. The challenge will be converting casual sports fans into long-term golf consumers in a cricket-first nation.
The Ryder Cup deal is a case study in how digital-first platforms can use strategic rights acquisition to carve out unique positions in crowded sports markets. The question is: will FanCode’s golf bet spark a broader shift in how Indian fans consume global sport?
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IMAGE: PGA Tour
