Original reporting by Insider Sport. Edited and expanded by 365247 Media.
Set under the Miami palm trees, a new chapter in global football broadcasting begins. On June 14, the rebranded FIFA Club World Cup kicks off with 32 clubs from five continents and 63 matches, all streamed globally by one player: DAZN.
It’s more than just a summer tournament. This is FIFA’s bold attempt to create a true global club competition—and DAZN has positioned itself at the center of it.
DAZN’s Big Bet: Becoming Football’s Global Home
DAZN has secured exclusive global rights to the entire Club World Cup, positioning the platform not only as a broadcaster but as the defining voice of this new era of international club football.
“When domestic seasons end… we have a premium global competition, no different from the World Cup or Euros,” said Pete Oliver, CEO of Growth Markets at DAZN.
From Manchester City vs Juventus to Dortmund vs Mamelodi Sundowns, the tournament promises world-first matchups. The narrative? It’s not just European heavyweights — it’s everyone’s game now.
Multi-Market Strategy: Free-to-Air in the UK, Global Stream Everywhere Else
To reach new audiences and convert casual viewers, DAZN struck a sublicensing deal with UK broadcaster 5 to air 23 matches free-to-air, including high-profile clashes featuring Manchester City, Chelsea, PSG, and Atlético Madrid.
“These 5 games will help us capture a larger and more diverse audience,” Oliver said, underlining the value of reach without gatekeeping.
Storytelling, Talent, and Tech: The Broadcast Product of the Future
DAZN is crafting a “digital-first, fan-centric” experience—one that combines real-time highlights, tactical analysis, multilingual commentary, and iconic football voices.
Talent Roster:
- Ronaldo Nazário, Sami Khedira, Christian Vieri, John Obi Mikel
- Fabrizio Romano, Conor McNamara, Andros Townsend, Brad Friedel
“We’re not just broadcasting football—we’re telling stories,” said Oliver. “Especially from beyond the traditional European elite.”
Expect in-depth features on clubs like Flamengo, Boca Juniors, and Mamelodi Sundowns, bridging the knowledge gap for European and North American fans.
What This Means for the Future of Football Broadcasting?
At 365247 Consultancy, we help brands, broadcasters, and rights holders anticipate the next wave. This Club World Cup is exactly that: a testing ground for what football broadcasting could become.
Strategic Takeaways:
DAZN is now a global football identity, not just a platform.
This is the first true attempt at a global DTC (direct-to-consumer) football model.
It bypasses traditional broadcaster silos — unlike the Premier League, which still operates market-by-market.
By leveraging its direct-to-consumer reach and editorial agility, DAZN has a chance to reshape broadcast expectations and fan behavior — especially among younger, digital-native viewers hungry for access, not just availability.
Whether you’re a:
- Broadcaster exploring DTC models
- Rights holder aiming to expand global reach
- Brand looking to authentically integrate into sport
- Club preparing for a global fanbase
We help you craft smart, scalable strategies that move beyond legacy models and into audience-first, experience-driven ecosystems.
Book a bespoke strategy session with 365247 Consultancy here.
