DAZN cements itself as a global powerhouse in football broadcasting by securing wide-reaching rights to Italy’s Serie A.
Global sports streaming platform DAZN has taken a significant step toward consolidating its status as a leading international football broadcaster by acquiring expansive rights to Italy’s Serie A across multiple territories, including the UK, US, and several other key international markets.
Full Serie A Access in the UK and Ireland
As of the 2025 season, DAZN will exclusively stream eight Serie A matches per matchweek in the UK and Ireland, with the remaining two games made available on a non-exclusive basis. This new arrangement ensures that over 300 matches will be accessible to fans throughout the season — a marked increase from the prior model, which saw just two games per round aired by TNT Sports, and the remainder locked behind a pay-per-view paywall via OneFootball.
DAZN’s coverage will exclude only those matches played during the UK’s Saturday 3 p.m. blackout period, maintaining compliance with domestic broadcasting regulations.
Strengthening Spanish-Language Offerings in the US and Caribbean
In a parallel development, DAZN has secured Spanish-language rights in the US and Caribbean for all ten Serie A matches each week — five on an exclusive basis and five shared with other platforms. This complements DAZN’s earlier acquisition of Spanish-language UEFA Champions League rights in the US through a sublicensing deal with TelevisaUnivision.
English-language Serie A coverage in the US remains with CBS Sports, under a two-season deal signed last year.
Global Highlights and Domestic Rights Locked In
DAZN’s rights package also includes global highlights coverage for Serie A, as well as Italy’s Coppa Italia and Supercoppa Italiana tournaments — with exceptions only for Italy, San Marino, Vatican City, and the MENA region. Highlights will be made available shortly after full-time, with two-to-three minute recap packages per match depending on regional rights agreements.
In Italy, DAZN already holds the main domestic Serie A rights through 2028-29, alongside Sky Italia. DAZN carries every match live, while Sky airs three matches per round. The combined annual value of these domestic rights is estimated at approximately $950 million, according to GlobalData Sport.
Strategic Vision: Building a Global Football Hub
Pete Oliver, CEO of Growth Markets at DAZN, commented:
“Lega Serie A is one of the most storied and technically brilliant leagues in world football. This new agreement underscores DAZN’s position as the global home of football — expanding our presence in Europe and the Americas while giving fans deeper access to Italian football. From Napoli to Milan, Roma to Juventus — fans want it all, and DAZN is delivering it.”
Serie A Eyes Global Revenue Growth
The Italian league is aiming to triple its international media rights revenue by 2030, moving far beyond the €657 million it reportedly generated during the 2021–2024 cycle. Strategic partnerships such as the one with DAZN are pivotal to this ambition.
One of the league’s other recent broadcast developments includes a five-year free-to-air agreement with SportyTV in Sub-Saharan Africa, which covers one game per matchday and extends sublicensing rights to 20 countries across the continent.
What This Means for Stakeholders?
DAZN’s strategic sweep of Serie A rights reflects a broader shift in how football content is packaged, priced, and distributed globally. This evolution presents critical opportunities for:
- Brands: Activation opportunities across global Serie A markets, especially in Spanish-speaking regions and the UK.
- Leagues & Rights Holders: A blueprint for maximizing global media revenue through hybrid licensing models.
- Broadcasters & Streamers: A wake-up call for building multilingual, multi-platform strategies to secure underserved audience segments.
- Investors: Indicators of where OTT growth is heading — and where the next wave of media consolidation may emerge.
