A Strategic Alliance for Growth
Como 1907 has announced a new partnership with Optima Italia, a leading Italian smart utility company known for its integrated solutions in energy, internet, and mobile services. The agreement marks Optima’s entry into the BiancoBlu family as a Premier Sponsor, reinforcing the club’s growing commercial strength as it continues its rise in Italian football.
The partnership officially debuted during Como’s Serie A match against Juventus, where Optima served as Match Day Partner. The brand’s presence was visible across pitch-side LED boards, press backdrops, and on the back of Como’s pre-match warm-up shirts, underscoring the collaboration’s premium visibility strategy.
Beyond Branding: A Partnership Built on Shared Vision
The alliance between Como 1907 and Optima Italia extends beyond traditional sponsorship. Both organizations are committed to innovation, sustainability, and community connection — values that form the foundation of this collaboration.
In addition to matchday branding, the partnership will feature joint digital activations and exclusive fan initiativesaimed at fostering deeper engagement between the club, its supporters, and the Optima brand. The goal is to transform this relationship into a long-term partnership that resonates on both a commercial and cultural level.
Voices from Both Sides
“We are enthusiastic to begin this journey with Como 1907,” said Alessio Matrone, Founder of Optima Italia. “The energy and vision of the ownership have brought enthusiasm and growth prospects for the club, just as we want to continue growing and become one of the main operators in Italy. Innovation, energy, and flexibility are the values that unite us. Football is a passion we share with our customers and intend to enhance to the fullest.”
Echoing this sentiment, Ryan Shelton, Chief Revenue Officer of Como 1907, added: “We are delighted to welcome Optima Italia as our new Premier Partner. This partnership represents an important step forward in terms of innovation and the ongoing development of our projects both on and off the pitch. We share fundamental values with Optima, such as innovation, resilience, and commitment to the community.”
365247 Insight
This partnership highlights Como 1907’s expanding commercial ecosystem under its global ownership, blending Italian identity with international innovation. By aligning with a forward-thinking brand like Optima Italia, Como continues to position itself as a modern, lifestyle-driven football club — one that integrates sport, technology, and community into a unified narrative of progress.
Such collaborations underline a broader trend in European football, where sponsorships are evolving from logo placements into strategic alliances built on shared purpose and fan connectivity.
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