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When challenger energy brand Utilita entered the UK market in the early 2000s, it did so without the advantages most sector incumbents […]

Reporting adapted from SportBusiness | Credit: SportBusiness & FIBA The 2024 FIBA U19 Basketball World Cup in Lausanne was more

Credit to original reporting by The Athletic John Textor’s global football ambitions remain undeterred despite a whirlwind of recent exits,

The Lionesses did it again — bringing football home at Euro 2025 — but while the goals were scored on

Red Bull’s multi-sport empire is expanding again — this time into the heart of English Rugby Union. Reports suggest that

CREDIT: Insider Sport In a historic financial move, the England and Wales Cricket Board (ECB) has attracted over £500 million in private

TKO Group, the powerhouse entity uniting the UFC, WWE, and Professional Bull Riders under one commercial banner, has made a

The United Football League (UFL) has taken a bold new step in its evolution with the addition of serial entrepreneur

In a move signaling strategic stability amidst on-ice struggles, the Buffalo Sabres have renewed their major commercial partnership with KeyBank,

In a move that could redefine the professional rugby landscape in the United States, Major League Rugby (MLR) has announced