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Sky has announced what it describes as the largest-ever Premier League sponsorship deal, just ahead of the new season, which kicks […]

Manchester United has entered a multi-year partnership with UK-based fintech company Sokin, naming the firm as the club’s Official Global Business Payment

For the first time in Olympic and Paralympic history, competition venues will feature corporate naming rights, marking a significant departure

Credit: Sports Business Journal The first day of the Premier League season is always a hotbed of debate. Fans speculate

Everton have claimed the top spot among Premier League clubs in the latest Fan Engagement Index, a benchmark now in its

Adapted from reporting by Insider Sport Picture a transfer window where a club wraps up three player signings before the

When Tata Consultancy Services (TCS) first explored marathon sponsorship in 2008, it was simply one strand in a wider sports

Inspired by insights from Ricardo Fort Securing a sponsorship deal is as much about alignment as it is about ambition.

The Premier League makes its return this Friday, and while the excitement for the matches is high, another storyline is

Premier League club Arsenal has confirmed a multi-year partnership with Austrian-based cryptocurrency broker and trading platform Bitpanda, naming the company as