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Women’s rugby is undergoing a rapid transformation. According to World Rugby’s new “Blueprint for Growth” study, 49% of today’s women’s rugby fans discovered […]

NASCAR has confirmed a major sponsorship transition in its secondary series, announcing that O’Reilly Auto Parts will become the new title sponsor beginning in 2026.

FuboTV Inc., through its French subsidiary Molotov, has secured a non-exclusive carriage agreement with Ligue 1+, the new official broadcast service for Ligue

US-based sports streaming platform FuboTV has expanded its partnership with DAZN, extending a carriage deal to include Canada after first announcing the arrangement in the

The Saudi Pro League (SPL) has taken another major step in its global media expansion, with SporTV, the pay-television arm of Brazilian broadcasting

The Bundesliga has strengthened its presence in Asia with a new free-to-air (FTA) rights deal in Japan with sports streaming platform Abema for the 2025-26 season.

The NFL and USAA have announced a significant extension of their long-standing partnership, reinforcing their joint commitment to honoring and supporting the military community

German football powerhouse FC Bayern Munich has announced a new Platinum Partnership with DRUTEX, one of Europe’s largest manufacturers of windows, doors, and roller shutters.

Brazilian giants Flamengo have announced the largest sponsorship deal in Brazilian football history, signing a three-year agreement with betting operator Betano. The deal, valued

UK pay-TV leader Sky Sports has strengthened its grip on elite golf broadcasting, extending its long-term rights agreement with the United States Golf