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Sky New Zealand has secured the rights to broadcast Formula 1 until at least 2028, following a new three-year extension that cements its […]

Sale Sharks have unveiled a new multi-year partnership with CorpAcq, which will see the Salford Community Stadium rebranded as the CorpAcq Stadium beginning

Genius Sports has taken a decisive step in expanding its media and data capabilities with the acquisition of Sports Innovation Lab

Credit: Sports Industry Group, Interview with Rob Kelly, Strategy Director, Little Dot Sport For years, sports marketers in the UK

For years, U.S. sports broadcasters have relied on prescription-drug marketers to underwrite live rights, shoulder make-goods, and pay premiums for

Sports organizations are moving beyond a linear “acquire → convert → retain” model. The new playbook is omnichannel: a continuous, mobile-led

Credit: Reuters As per Reuters, Strava, the San Francisco-based fitness tracking platform, is preparing for a potential U.S. initial public

BMW has announced a multi-year extension of its partnership with Carlos Alcaraz, securing the reigning World No. 1 as a global

The SailGP global sailing series has announced the arrival of its 13th team, Artemis Racing from Sweden, ahead of the league’s 2026 season. The

The Cadillac Formula One team, preparing for its debut in the FIA World Championship, is reportedly seeking up to US$70 million