This weekend, more than 80,000 fans will pour into San Francisco’s $1.4 billion Chase Center. But they aren’t there to […]
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In modern football, financial strength increasingly depends on more than ticket sales, TV rights, or sponsorships. Clubs are becoming technology
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Sponsorship has always been a cornerstone of sports marketing, but proving its true return on investment (ROI) has often been
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Arsenal Football Club has confirmed a significant shake-up of its boardroom, with four new figures joining to strengthen the club’s
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In a world dominated by social media, the boundary between athletes and influencers is blurring faster than ever. The rise
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La Liga has published the updated squad cost limits for the 2025-26 season, and the numbers paint a clear picture:
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Credit: The Athletic Manchester United have borrowed a further £105 million ($142.3m) to fund their summer transfer activity, increasing their revolving credit
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Netflix’s march into live sports has reshaped the conversation around the future of media rights. Having already struck landmark deals
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Brazilian football is at a fascinating crossroads. The game is booming commercially, with revenues hitting record highs, yet the industry
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The Australian Football League (AFL) is preparing to trial a new fan experience this weekend that could reshape how audiences engage with
