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After a brief hiatus, Coca-Cola is stepping back onto the Premier League stage, sealing a new three-year deal that will […]

In an era where attention spans flicker and loyalty is earned one scroll at a time, Coca-Cola is betting big

As IPL 2025 enters its climactic phase, a new wave of advertiser aggression has emerged, driven by surging fan engagement,

After years of near-misses and heartbreaks in European competitions, Tottenham Hotspur have finally broken the curse. Their recent Europa League

Alex Morgan, celebrated two-time World Cup champion and Olympic gold medalist, has transitioned from star player to investor, joining the

The National Football League (NFL) is witnessing a strategic shift as several franchises open their doors to minority investors, aiming

Original Source: Sportcal (by Alex Donaldson) In an era where money often dictates success in European football, the story of

Reflections on an interview originally published by The Athletic In a powerful interview with The Athletic, Rafaela Pimenta—one of football’s most

A bold new chapter begins for global women’s football.FIFA has officially approved the expansion of the FIFA Women’s World Cup from 32

Kylian Mbappe has officially redefined what a debut season at Real Madrid looks like. In less than a year since arriving