A new study by women’s sports agency Parity has confirmed what progressive marketers have been betting on: female athletes aren’t just brand ambassadors—they’re […]
A newly released 2025 Global Sports Report by Nielsen Sports confirms what many marketers have sensed: soccer is not just the world’s most
Why Soccer Sponsorships Are a Golden Opportunity for Brands? Read More »
In a strategic move that fuses travel, culture, and sport, Airbnb has joined forces with FIFA to become a key sponsor across
Airbnb and FIFA Team Up to Redefine the Fan Experience at Global Tournaments Read More »
Volkswagen of America is driving soccer forward—literally and culturally. In a bold step to promote greater inclusion and visibility across all
Volkswagen Expands the Game: New Campaign Champions Inclusive Soccer Across the U.S. Read More »
The worlds of haute couture and elite football have just taken a historic leap forward. In a groundbreaking move, Louis Vuitton has
College athletes fought for decades to earn from their name, image, and likeness (NIL). In 2021, the NCAA finally gave in.
Formula 1 Academy, the all-female single-seater racing series, has inked a multi-year global sponsorship deal with Wella Professionals, the world’s No.1
F1 Academy x Wella Professionals: A Bold Beauty Move in Motorsport Sponsorship Read More »
A new chapter may be unfolding at Selhurst Park — one that merges the glitz of the NBA with the
Jimmy Butler Eyes Premier League Play Read More »
Italy’s top football division, Serie A, is facing a political showdown over how it can sell and distribute its broadcast rights
One season. One deal. One final bet.West Ham United are reportedly replacing Betway with Irish bookmaker BoyleSports as their main shirt sponsor
Last Hurrah for Gambling Partnerships in the Premier League? Read More »
