A bold attempt to launch a Saudi-backed global T20 league is already encountering stiff resistance — even before its official unveiling. In […]
ECB and BCCI Join Forces to Thwart Saudi-Backed Global T20 League Read More »
In a move that reshapes the upcoming FIA leadership race, Carlos Sainz Sr. has officially announced he will not stand
In a bold move signaling the growing commercial and cultural relevance of lacrosse, ESPN has acquired a minority stake in the
ESPN Invests in the Future of Lacrosse with Equity Stake in Premier Lacrosse League Read More »
As the UEFA Women’s Euro 2025 prepares to kick off in Switzerland from July 2–27, new research by Ampere Analysis
Carlos Alcaraz, the reigning French Open champion and one of tennis’ most electric talents, has joined evian as the brand’s newest Global Brand
Carlos Alcaraz Named Global Ambassador by Evian Water Read More »
In a standout fireside chat at the APOS 2025 Summit in Bali, Sanjog Gupta, CEO – Sports & Live Experiences at
Paris Saint-Germain (PSG) has entered a new era of AI-powered fan engagement through a cutting-edge partnership with U.S.-based tech firm CrowdIQ, signaling a shift
PSG x CrowdIQ: Turning Stadium Roars into Strategic Intelligence Read More »
The PGA of America has officially extended its multi-year partnership with American Airlines, reinforcing a strategic collaboration that goes far beyond transportation. The
PGA of America Extends Strategic Alliance with American Airlines Read More »
Real Madrid, one of the most prestigious names in global sport, has announced a major new sustainability-driven partnership with Positec, the
Real Madrid Signs Strategic Sustainability Partnership with Positec’s Kress & Worx Read More »
In a move that fuses basketball, blockchain, and cross-continental ambition, the San Antonio Spurs have unveiled Ledger, the Paris-based digital asset security firm,
