Capgemini has officially signed on as the Official Technology Partner for a landmark five-year agreement with 14 premier international cycling events, including the iconic Tour de France and Tour de France Femmes avec Zwift. This strategic partnership represents a bold move to redefine the future of professional cycling through cutting-edge technology, artificial intelligence (AI), and fan-centric innovation.
A Global Multi-Race Partnership
This is more than just the Tour de France. Capgemini’s partnership spans a portfolio of men’s and women’s racesincluding:
- La Vuelta
- Paris-Nice
- Critérium du Dauphiné
- Paris-Roubaix (Men & Women)
- Paris-Tours
- Liège-Bastogne-Liège (Men & Women)
- La Flèche Wallonne (Men & Women)
- La Vuelta Femenina by Carrefour.es
- Tro Bro Leon
Through this collaboration, Capgemini will serve as the technology backbone for each race — helping deliver performance analytics, automated insights, AI-powered fan engagement tools, and next-generation viewing experiences.
Technology that Transforms the Sport
Cycling is entering a new era — and Capgemini is leading the charge.
The firm’s expertise in digital transformation, data engineering, and intelligent automation will help these races evolve beyond traditional formats. In an age where fan attention is fragmented and digital-first, Capgemini’s role is to make cycling immersive, interactive, and global.
In 2024 alone, the Tour de France achieved:
- 1 billion+ TV hours viewed across 190 countries
- 100 million website visits
- 1.6 billion+ social media impressions
Now, with Capgemini onboard, the aim is to amplify these numbers and bring cycling into the lives of new, younger, tech-savvy audiences.
More Than a Sponsorship — A Strategic Innovation Platform
“This partnership reflects our commitment to bringing Capgemini’s breadth of expertise to sport – with innovation, data-led insights, and augmented fan experiences at the core,” said Aiman Ezzat, CEO of Capgemini.
Yann Le Moënner, Managing Director of A.S.O., added:
“We’re very proud to partner with Capgemini. This will accelerate our digital ambitions and bring upgraded features, tools, and services to fans globally.”
Capgemini’s Broader Sport Innovation Ecosystem
This partnership with global cycling races aligns with Capgemini’s growing presence in the global sports innovation space:
- In sailing, Capgemini unveiled WindSight IQ™ at the 37th America’s Cup, a LiDAR-based technology that visualized wind and modelled race outcomes in real time.
- In rugby, it serves as Principal Partner of the Women’s Rugby World Cup 2025, championing inclusivity and leadership through the Capgemini Women in Rugby Leadership Programme.
- In golf, Capgemini is set to bring generative AI and real-time analytics to the Ryder Cup 2025.
The Future of Sport Is Tech-Driven
Capgemini’s vision is clear: to transform iconic global sports through deep tech, data, and design thinking. With this cycling partnership, they’re not just supporting races — they’re reimagining what elite sport can become.
As a consultancy shaping the future of sport, we believe this is the blueprint for modern sponsorships: strategic, integrated, and innovation-led.
