In a significant move to bolster its international consulting capabilities, CAA Sports, a division of Creative Artists Agency, has announced its agreement to acquire Portas Consulting, a premier global management consulting firm specializing in the sports sector. This acquisition, subject to customary regulatory approvals, marks a strategic expansion for CAA Sports into advisory services that cater to governments, federations, leagues, and private sector organizations worldwide.
Portas Consulting, founded in 2006, has established itself as a leading independent advisor in the sports industry. With a team of over 160 consultants and staff, the firm has completed projects in more than 40 countries, offering expertise in areas such as national sports policy development, participation strategies, and commercial growth initiatives. Notably, Portas has played a pivotal role in formulating sports strategies aligned with Saudi Arabia’s Vision 2030 and has been instrumental in preparing Brazil for the Rio Olympics. The integration of Portas Consulting into CAA Sports’ operations will result in the rebranding of the firm to CAA Portas.David Portas, the founder and executive chairman, along with Managing Partner Donal McElwee, will continue to lead the team, ensuring continuity and leveraging their extensive experience in the sector.
Paul Danforth, Managing Director and President of CAA Sports, commented on the acquisition: “The global sports marketplace is evolving rapidly, creating unprecedented opportunities for the agency and our clients in both established and emerging markets. Portas Consulting is a best-in-class management consultancy, whose likeminded leadership and collaborative approach to client service will fit seamlessly into the CAA Sports ecosystem.”
This acquisition aligns with CAA Sports’ ongoing strategy to diversify and enhance its service offerings. The agency has a history of strategic acquisitions, including brandrapport and ICON Venue Group, to expand its capabilities in sports marketing and venue development.
With the addition of Portas Consulting, CAA Sports is poised to offer a comprehensive suite of services that address the multifaceted needs of the global sports industry, from athlete representation to strategic consulting and infrastructure development.
For more information on CAA Sports and its services, please visit CAA Sports.
