In a strategic shift that could reshape the UK sports media landscape, BT Group is reportedly in advanced discussions to offload its 50% stake in TNT Sports to joint venture partner Warner Bros Discovery (WBD). According to reports by the Financial Times, a deal may be finalized as soon as next week.
If confirmed, the agreement would mark the end of BT’s decade-long involvement in sports broadcasting, a journey that began with the launch of BT Sport as a challenger to Sky’s dominance in live sports. The potential transaction aligns with BT’s ongoing efforts to streamline its operations and focus on core telecommunications services.
Warner Bros Discovery currently co-owns TNT Sports as part of a 2022 joint venture that merged BT Sport with Eurosport UK. Under the terms of that deal, WBD retained the option to acquire BT’s share by the end of 2026 — a clause that now appears to be accelerating into action.
Neither BT, WBD, nor TNT Sports have officially commented on the developments. BT is expected to announce its full-year financial results next week, potentially coinciding with the official announcement.
This move also comes at a time when traditional broadcasters are confronting the realities of a rapidly evolving media ecosystem. Cable TV is on the decline, and major players are doubling down on streaming and original content as engines of future growth. Warner Bros Discovery, which plans to bring its HBO Max platform to the UK, Germany, Italy, and Ireland in 2026, appears to be positioning TNT Sports as a complementary asset within that broader content strategy.
With BT likely stepping away from the sports media space, Warner Bros Discovery would take full control of TNT Sports — consolidating its position in live European sports and potentially paving the way for greater integration with its global media properties.
Stay tuned for updates as this potential landmark deal unfolds.
