The Boston Celtics have announced a multi-year partnership with PIMCO, a global leader in active fixed income management. As part of the agreement, PIMCO becomes the team’s Official Investment Management Partner and the new entitlement sponsor of the PIMCO Parquet Club at TD Garden.
Elevating the Fan and Hospitality Experience
Through this partnership, PIMCO will deliver enhanced branding and hospitality integrations at Celtics home games. The PIMCO Parquet Club – one of TD Garden’s most exclusive courtside hospitality spaces – will now host VIPs, corporate partners, and courtside season ticket members with upgraded premium experiences before, during, and after each game.
Community Impact
Beyond game-day enhancements, PIMCO and the Celtics will collaborate on a signature community initiative through the Boston Celtics Shamrock Foundation. The project will focus on youth wellness and food accessibility across New England, reinforcing both organizations’ commitment to social impact and community development.
Ted Dalton, Chief Partnership Officer for the Celtics, emphasized the alignment: “PIMCO’s commitment to excellence, innovation and social impact aligns perfectly with our organization’s values. We believe this partnership will not only enhance the fan experience but will also support the health and wellness of our local communities.”
A Shared Focus on Performance and Purpose
For PIMCO, the partnership reflects a strategic alignment with the Celtics’ brand values. Cathy Stahl, PIMCO’s Chief Marketing Officer, noted: “PIMCO and the Celtics are both high-performance brands. While we excel in different arenas, we share a commitment to building strong teams and pursuing long-term performance. This partnership enhances our brand visibility, deepens client engagement, and creates opportunities for impactful philanthropy.”
About PIMCO
PIMCO is one of the world’s leading providers of active fixed income solutions, with expertise across public and private markets. Leveraging decades of experience, the firm invests across a broad range of credit opportunities, offering both traditional and innovative financing solutions to deliver strong risk-adjusted returns for its clients.
The PIMCO–Celtics partnership highlights the growing trend of financial services brands leveraging sports partnerships to combine brand visibility, client engagement, and community impact. For PIMCO, the alignment with one of the NBA’s most iconic franchises underscores its global ambitions, while for the Celtics, the collaboration reinforces their strategy of partnering with values-driven organizations.
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