Credit: Sports Business Journal The first day of the Premier League season is always a hotbed of debate. Fans speculate […]
Fantasy Premier League: Driving Fan Engagement and Unlocking Commercial Opportunities Read More »
Everton have claimed the top spot among Premier League clubs in the latest Fan Engagement Index, a benchmark now in its
Everton Lead the Premier League in Fan Engagement Index Read More »
Adapted from reporting by Insider Sport Picture a transfer window where a club wraps up three player signings before the
Cambridge United Trials AI for Contract Management Read More »
When Tata Consultancy Services (TCS) first explored marathon sponsorship in 2008, it was simply one strand in a wider sports
TCS and the Marathon: A Long-Distance Play in Global Branding Read More »
Inspired by insights from Ricardo Fort Securing a sponsorship deal is as much about alignment as it is about ambition.
The Three Core Ingredients of a Winning Sponsorship Proposal Read More »
The Premier League makes its return this Friday, and while the excitement for the matches is high, another storyline is
Premier League Returns: The Rise of Next-Level Fan Engagement Read More »
Premier League club Arsenal has confirmed a multi-year partnership with Austrian-based cryptocurrency broker and trading platform Bitpanda, naming the company as
Arsenal Teams Up with Bitpanda in Multi-Year Crypto Trading Partnership Read More »
Comcast has introduced World Soccer Ticket, an exclusive offering for Xfinity customers, positioning it as the first video bundle specifically designed
Comcast Unveils ‘World Soccer Ticket’ – A Dedicated All-in-One Package for Football Fans Read More »
The Indian Olympic Association (IOA) has officially committed to pursuing the 2030 Commonwealth Games, following a unanimous vote during its Special
India Confirms Bid to Host 2030 Commonwealth Games Read More »
Manchester United has announced a new three-year agreement with The Coca-Cola Company, naming the beverage giant as the club’s Official Carbonated
Manchester United & Coca-Cola Seal Three-Year Partnership for UK & Europe Read More »
